Raiffeisen Bank Becomes Agile and Innovative with Backbase’s Omni-Channel Banking Platform
27 March 2017, Amsterdam, the Netherlands, Raiffeisen Bank, a member of Austrian Raiffeisen Group, has selected Backbase, the omni-channel digital banking market leader, to deliver its new digital omni-channel banking platform. Raiffeisen Bank in Romania serves over 2 million customers, of which 100,000 SMEs, 5,600 corporations and 1.9 million personal banking customers.
Backbase will play an important role in developing Raiffeisen Bank’s next generation digital banking architecture, one which will support a seamless user experience for individuals, SMEs and corporates. A sleek mobile app for private individuals will be the first deliverable, closely followed by the web applications for both retail and corporate customers.
Raiffeisen Bank needed a partner that could take its banking platform to the next level by developing added functionalities and transforming it to become agile and flexible.
Raiffeisen Bank wants to enhance the Customer Experience and deliver faster new innovative functionalities and features for its customers on digital channels, hence Backbase Omnichannel Banking Platform has been selected to support the bank in achieving these objectives. Both the visual editor and the modular widget architecture of Backbase will empower Raiffeisen Bank to make quick changes in a matter of days or weeks. The new platform will significantly increase agility and enable the bank to launch new features to market more rapidly.
“It was important for Raiffeisen Bank to upgrade its online systems in order to provide a seamless user experience for all of their clients, whether they be private individuals or corporates,” said Jouk Pleiter, CEO of Backbase. “The Backbase omni-channel banking platform gives Raiffeisen Bank the business agility it needs to better serve the digital needs of its customer-base, whilst also empowering the bank with more flexibility and ownership over its platform. We’re committed to make Raiffeisen Bank successful and will continuously expanding our presence in Central and Eastern Europe.”
“Implementing Backbase’s technology onto our platform will enable us to be more agile and adapt to the fast growing and shifting needs of our customers,” says Bogdan Popa, Vicepresident Operations and IT of Raiffeisen Bank. “Our customers are at the forefront of everything we do, so improving both our online and mobile platforms were essential in enhancing their banking experience and customer journey.”
About Backbase
Backbase is a fast growing fintech software provider that empowers financial institutions to accelerate their digital transformation and effectively compete in a digital-first world.
We are the creators of the Backbase Omni-Channel Banking Platform, a state-of-the-art digital banking software solution that unifies data and functionality from traditional core systems and new fintech players into a seamless digital customer experience. We give financials the speed and flexibility to create and manage seamless customer experiences across any device, and deliver measurable business results. We believe that superior digital experiences are essential to stay relevant, and our software enables financials to rapidly grow their digital business.
More than 80 large financials around the world have standardized on the Backbase platform to streamline their digital self-service and online sales operations across all digital touchpoints. Our customer base includes Al Rajhi Bank, ABN AMRO, Barclays, CheBanca!, Credit Suisse, Fidelity, Hapoalim, HDFC, Hiscox, ING, KeyBank, Legal & General, NBAD, OTP, PZU, PostFinance, Societe Generale de Banque au Liban and Westpac.
Industry analysts Gartner, Forrester and Ovum recognize Backbase as an industry leader in terms of omni-channel banking platform capabilities, and award the company high marks for its deep focus on customer experience management and unparalleled speed of implementation. Forrester named us a leader in the Forrester Wave for Omni-Channel Banking.
Backbase was founded in 2003, is privately funded, with headquarters in Amsterdam (HQ Global) and Atlanta (HQ Americas) and regional operations in London, Mumbai and Singapore.
About Raiffeisen Bank Romania
Raiffeisen Bank is a universal bank brands on the Romanian market, offering a full range of products and high quality services to individuals, SMEs and large corporations through multiple distribution channels: banking units (approx 500 across the country), networks ATM and EPOS, phone banking (Raiffeisen Direct), mobile banking (Smart mobile) and internet banking (Raiffeisen Online). Raiffeisen Bank serves over 2 million customers, of which 100,000 SMEs, 5,600 corporations and 1.9 million natural person.
Raiffeisen Bank in Romania history begins in 1994 when Austrian Raiffeisen Banking Group opened an office in Bucharest. In 1998, it was transformed into subsidiary Raiffeisen Bank (Romania), providing services and products for companies. Raiffeisen Bank Romania resulted from the merger, completed in June 2002, the two entities owned at that time by Raiffeisen Group in Romania: Raiffeisen Bank (Romania) and Agricultural Bank Raiffeisen SA, which was founded in 2001 after taking over state bank Agricultural Bank by the Austrian group. In 2013, Raiffeisen Bank acquired the retail portfolio of Citibank Romania.