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Dat valt tegen blijkt uit onderzoek van Panelwizard in opdracht van SNS, onder meer dan 1.000 Nederlanders. Sterker nog, onderhandelen is tegenwoordig niet meer normaal zegt 45 procent. We vinden het ongemakkelijk (32%) en driekwart van de Nederlanders vindt zichzelf dan ook een slechte onderhandelaar. Zonde, want bijna iedereen (97%) krijgt een goed gevoel van korting.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Jongere generatie onderhandelt liefst anoniem\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Jongeren van 18 tot 30 jaar durven niet meer te onderhandelen. Veertig procent van de jongeren vindt onderhandelen erg ongemakkelijk. Wanneer de handelsomgeving anoniemer wordt, komen ze meer los. Zo geven jongeren aan dat zij online (55%) en op vakantie (63%) vaker wat van de prijs af proberen te krijgen. 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