[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-6a2741e6-4907-4067-ad4b-c24755e4fdad--":3,"related-articles-undefined-undefined-98cef470-e706-425b-85b9-60e9e982a3ef-true":109},{"id":4,"type":5,"title":6,"pubDate":7,"logoUrl":8,"organisationTitle":9,"thirdParty":10,"body":11,"imageUrls":12,"city":14,"website":15,"orgId":16,"branches":17,"description":108},"6a2741e6-4907-4067-ad4b-c24755e4fdad","PRESSRELEASE","Inspelen op onvoorspelbaar consumentengedrag","2020-05-19T15:40:07.617+02:00","https:\u002F\u002Fwww.persberichten.nl\u002Ffile\u002Flogos\u002F98cef470-e706-425b-85b9-60e9e982a3ef\u002F7acd4414-971d-412a-a520-56471bb344f3.jpg","Diversions",false,"\u003Cp>\u003Cstrong>De run op toiletpapier. Het verspreiden van nepnieuws. Zendmasten als doelwit. In deze tijden blijkt menselijk gedrag vaak moeilijk te voorspellen. Toch schuilen achter onverwachte handelingen vaak eeuwenoude reflexen van ons brein. De vraag hoe ondernemers kunnen inspelen op veranderend consumentengedrag staat centraal in het webinar: “Breingeheimen in coronatijd.”\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Initiatiefnemer William Burghout van marketingbureau Diversions ligt toe: “Ondernemers staan voor grote uitdagingen. Plannen en marktanalyses van begin dit jaar kunnen de prullenbak in. Met ons webinar willen we nieuw houvast bieden. Door scherp te kijken naar de wensen en eisen van de consument van vandaag.”\u003C\u002Fp>\n\u003Cp>Want dat consumentengedrag is veranderd, dat staat vast. “Het menselijk brein vindt het lastig om beslissingen te nemen in ongewone situaties. We vallen dan terug op vaste denkpatronen: heuristieken. Als je deze heuristieken herkent, dan wordt onverwacht gedrag soms volkomen logisch.”\u003C\u002Fp>\n\u003Cp>Tijdens het webinar kijken de presentatoren Burghout en gedragsexpert Van Rensch niet alleen naar de theorie. Doel is om ondernemers handvatten te geven om te kunnen inspelen op de huidige situatie. Aan de hand van praktijkvoorbeelden worden verschillende scenrio’s geschetst.\u003C\u002Fp>\n\u003Cp>“\u003Cem>Doen wat je altijd doet\u003C\u002Fem> is in ongewone situaties niet altijd de beste keuze. Nu de eerste golf van verbazing over corona is geweest, wordt het tijd in te spelen op het nieuwe speelveld dat is ontstaan voor ondernemers.”\u003C\u002Fp>\n\u003Cp>Het webinar wordt gehouden op dinsdag 2 juni. Ondernemers kunnen zich zonder kosten inschrijven op Diversions.nl\u002Fbreingeheimen.\u003C\u002Fp>",[13],"https:\u002F\u002Flh3.googleusercontent.com\u002F85aPri6OqZRMfVcw8OA6f459jMtVD9Rq0FUglW0lBIjdiD6jAXaPnLTxjsolhEwlQmSA6H0_2nMSdbyR10YS5g","Apeldoorn","https:\u002F\u002Fwww.diversions.nl\u002F","98cef470-e706-425b-85b9-60e9e982a3ef",[18,22,26,29,32,35,38,41,44,47,50,53,56,59,62,65,68,71,74,77,80,83,86,88,92,95,98,102,105],{"id":19,"title":20,"parentId":21},"11020","Sponsoring","94942",{"id":23,"title":24,"parentId":25},"11016","Affiches en borden","11000",{"id":27,"title":28,"parentId":25},"11004","Business-to-business-marketing",{"id":30,"title":31,"parentId":25},"11005","Callcenterdiensten en -technologie",{"id":33,"title":34,"parentId":25},"11007","Pr en communicatie",{"id":36,"title":37,"parentId":25},"11008","Conferenties en tentoonstellingen",{"id":39,"title":40,"parentId":25},"11011","Direct response en direct marketing",{"id":42,"title":43,"parentId":25},"11021","Enquêtes",{"id":45,"title":46,"parentId":25},"11009","Hospitaliteit",{"id":48,"title":49,"parentId":25},"11012","Investeerdersrelaties",{"id":51,"title":52,"parentId":25},"11010","Klantendienst",{"id":54,"title":55,"parentId":25},"11023","Marketing",{"id":57,"title":58,"parentId":25},"11006","Marketing van personages",{"id":60,"title":61,"parentId":25},"11013","Marktonderzoek",{"id":63,"title":64,"parentId":25},"11022","Media",{"id":66,"title":67,"parentId":25},"11017","Public relations",{"id":69,"title":70,"parentId":25},"11001","Reclame",{"id":72,"title":73,"parentId":25},"11003","Reclame in uitzendingen",{"id":75,"title":76,"parentId":25},"11024","Reclame, marketing en verkoop - andere",{"id":78,"title":79,"parentId":25},"11002","Reclameontwerp",{"id":81,"title":82,"parentId":25},"11019","Verkoop",{"id":84,"title":85,"parentId":25},"11018","Verkooppromotie",{"id":25,"title":87},"Pr, marketing, communicatie en sales",{"id":89,"title":90,"parentId":91},"12111","Bedrijfscommunicatie","12100",{"id":93,"title":94,"parentId":91},"12103","Bedrijven",{"id":96,"title":97,"parentId":91},"12113","E-business",{"id":99,"title":100,"parentId":101},"12144","Mkb","12109",{"id":103,"title":104,"parentId":101},"94702","Ondernemers",{"id":106,"title":107,"parentId":101},"94682","Start-\u002Fscale-up","De run op toiletpapier. 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Steeds meer gezonde bedrijven worstelen met liquiditeitsproblemen. 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Naar het antwoord op deze vraag ging pensioenplatform Leefjepensioen.nl op zoek. Tips: stel het afsc",{"id":178,"title":179,"pubDate":180,"logoUrl":181,"thirdParty":10,"imageUrls":182,"orgId":16,"branches":184,"description":200},"9cf4b6c9-1c7c-4d18-9c92-196465281e59","Thuiswerken op de dag van de arbeid: wat missen we het meest?","2020-04-30T23:04:01.397+02:00","https:\u002F\u002Fwww.persberichten.nl\u002Ffile\u002Flogos\u002F98cef470-e706-425b-85b9-60e9e982a3ef\u002Fb0985d52-1df3-4ad5-881e-e6a985fd2212.jpg",[183],"https:\u002F\u002Flh3.googleusercontent.com\u002FRZHNUDHKYNcDqtk1DWyAf1V_VTFmcIU6gWWVucG5cHjGugFvdbx1Ne-FZ2rs3X5qQrq7XmGDaQY5ovVlQLaL",[185,189,190,191,192,195,196,199],{"id":186,"title":187,"parentId":188},"22110","Entertainment","22100",{"id":174,"title":175,"parentId":91},{"id":171,"title":172,"parentId":91},{"id":103,"title":104,"parentId":101},{"id":193,"title":194,"parentId":101},"12110","Ontwikkelingen en trends",{"id":101,"title":117},{"id":197,"title":198,"parentId":91},"12112","Gezondheid van bedrijven",{"id":99,"title":100,"parentId":101},"De Dag van de Arbeid is dit jaar anders dan anders. De feestdag waarop de strijd voor betere arbeidsomstandigheden wordt gevierd, voelt anders nu zoveel mensen ",{"id":202,"title":203,"pubDate":204,"logoUrl":205,"thirdParty":10,"imageUrls":206,"orgId":16,"branches":209,"description":230},"ba881445-e54f-4aa1-8200-222f9bf115f8","Onderzoek: collega’s meest, reistijd minst gemist door thuiswerk","2020-04-23T07:17:14.751+02:00","https:\u002F\u002Fwww.persberichten.nl\u002Ffile\u002Flogos\u002F98cef470-e706-425b-85b9-60e9e982a3ef\u002F81e3f935-ed33-4ba7-89c9-e0d02748aabe.jpg",[207,208],"https:\u002F\u002Flh3.googleusercontent.com\u002FbKdmLICYBVfiwa_mlWQOI0_dCLlspDdKlwAlpqVymztsG4f-cASAMrDFFwizQuzk3vZz08it0glX4j8KvTDM","https:\u002F\u002Forder.perssupport.nl\u002Ffile\u002Fpressrelease\u002F98cef470-e706-425b-85b9-60e9e982a3ef\u002Fba881445-e54f-4aa1-8200-222f9bf115f8\u002Fanothercookieonderzoek.pdf",[210,214,218,221,224,225,229],{"id":211,"title":212,"parentId":213},"13107","Drank","13100",{"id":215,"title":216,"parentId":217},"594aba81-f219-42c2-8dd7-9d3cd0547682","Dagbladen","38100",{"id":219,"title":220,"parentId":217},"38105","Nieuws - andere",{"id":222,"title":223,"parentId":217},"0ab0e99b-345d-43b7-95ce-a4268e20a02c","Online",{"id":174,"title":175,"parentId":91},{"id":226,"title":227,"parentId":228},"12151","Arbeidsmarkt, HR en Recruitment","34119",{"id":171,"title":172,"parentId":91},"Mensen die vanwege de corona maatregelen thuiswerken missen het menselijk contact het meest. Dat blijkt uit onderzoek van Another Cookie uitgevoerd door onderzo",{"id":232,"title":233,"pubDate":234,"logoUrl":235,"thirdParty":10,"orgId":16,"description":236},"22e87b69-39a5-4185-9b66-22991c8b7dcf","Uniek: testament nietig verklaard vóór overlijden erflater","2019-11-21T11:58:42.131+01:00","https:\u002F\u002Fwww.persberichten.nl\u002Ffile\u002Flogos\u002F98cef470-e706-425b-85b9-60e9e982a3ef\u002Ff2e67b16-a748-4914-bdde-4de10b41a65e.jpg","Een testament kan nietig worden verklaard, nog vóórdat de erflater overlijdt. Dat besluit nam de rechtbank Zeeland-West-Brabant onlangs. “Dit is een opmerkelijk",{"id":238,"title":239,"pubDate":240,"logoUrl":241,"thirdParty":10,"imageUrls":242,"orgId":16,"branches":244,"description":278},"1c1d79a8-7f7a-4a76-a0de-1153d8f2aa2f","Samengesteld gezin bron van onrust rond nalatenschap","2019-05-20T11:28:33.776+02:00","",[243],"https:\u002F\u002Forder.perssupport.nl\u002Ffile\u002Fpressrelease\u002F98cef470-e706-425b-85b9-60e9e982a3ef\u002F1c1d79a8-7f7a-4a76-a0de-1153d8f2aa2f\u002FKindsdeelebook.pdf",[245,249,252,255,258,262,265,268,272,275],{"id":246,"title":247,"parentId":248},"34141","Familie","34100",{"id":250,"title":251,"parentId":228},"34109","Kinderen",{"id":253,"title":254,"parentId":248},"34125","Ouderschap",{"id":256,"title":257,"parentId":228},"94852","Relaties",{"id":259,"title":260,"parentId":261},"34134","Sociale zaken","28100",{"id":263,"title":264,"parentId":228},"34139","Vrouwen",{"id":266,"title":267,"parentId":228},"34121","Mannen",{"id":269,"title":270,"parentId":271},"32101","Advocaten","32100",{"id":273,"title":274,"parentId":271},"32111","Familierecht",{"id":276,"title":277,"parentId":271},"32112","Financieel recht","Kinderen van gescheiden ouders maken zich vaak zorgen over hun erfenis. Dat is één van de conclusies uit onderzoek van website Erfrechtshulp.nl onder bijna 8.00"]