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De app die 5 jaar geleden werd gemaakt door 3 Wageningse studenten is razend populair onder Nederlandse jongeren, zo kopen en verkopen 2.5 miljoen Nederlanders op het platform. Met een outlet hoopt het platform het succes van haar verkopers te verdubbelen.\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>\u003Cstrong>De outlet\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Kopers op United Wardrobe zijn gek op koopjes en verkopers willen vaak simpelweg hun kast opruimen en andere blij maken met de kleding die ze niet meer dragen. Echter vragen verkopers vaak net iets meer dan kopers willen betalen. Voor een flinke korting op de productprijzen kunnen verkopers hun items in de outlet plaatsen. Zo vind je er Nike sneakers voor maximaal €30 euro en H&M tops voor maximaal €3, een prijs die door United Wardrobe wordt bepaald. United Wardrobe moet concurreren met zogenaamde \"fast fashion\" spelers die de markt overspoelen met goedkope kleding uit India, Bangladesh of Myanmar. 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