[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-CSN-110725007--":3,"related-articles-undefined-undefined-3b0c143a-1ddd-4edc-8eae-c9192ac88aac-true":15},{"id":4,"type":5,"title":6,"pubDate":7,"logoUrl":8,"anpFeedCategory":9,"organisationTitle":10,"thirdParty":11,"body":12,"orgId":13,"description":14},"CSN-110725007","PRESSRELEASE"," KT&G Launches its Global Brand ESSE in Germany, Making a Full-scale Entry into the European Market","2025-07-11T04:59:20.000+02:00","https:\u002F\u002Fwww.persberichten.nl\u002Fimg\u002Fpr-newswire.png","Economie","PR Newswire",true,"\u003Cp> - Globally-tested brand ESSE enters one of the largest European markets, Germany, to provide new choice for consumers\u003C\u002Fp>\u003Cp> SEOUL, South Korea, July 11, 2025 \u002FPRNewswire\u002F -- KT&G kicked off a full-scale European expansion with the launch of the global number 1 superslim brand, \"ESSE\".\u003C\u002Fp>\u003Cp> \u003Cimg border=\"0\" src=\"https:\u002F\u002Fmma.prnewswire.com\u002Fmedia\u002F2729208\u002F1.jpg\"\u002F>\u003C\u002Fp>\u003Cp> On 3(rd) of July, KT&G started the sale of ESSE in major cities including Berlin, Dortmund, and Munich through its local partner Hauser \u003Ca target=\"_blank\" href=\"https:\u002F\u002Fwww.hauser-augsburg.de\u002F\">(https:\u002F\u002Fwww.hauser-augsburg.de),\u003C\u002Fa> with plans to continuously expand distribution coverage. Two products well-characterized as \"superslim\" that are tailored to the stylish needs of local consumers--\"ESSE Blue\" and \"ESSE Red\"--are planned for launch.\u003C\u002Fp>\u003Cp> The German market is one of the largest in Europe, and a major battleground of global brands. Recently, consumer lifestyles in the German tobacco market are quickly changing, and the demand for superslim brands is on the rise.\u003C\u002Fp>\u003Cp> KT&G has already proven its global competitiveness by exporting over 800 brands including \"ESSE\" to approximately 140 countries. The company adopted the strategy of providing a new choice for German consumers based on the quality and brand power of the global number 1 superslim brand \"ESSE\". Starting with this launch, KT&G has plans to expand market share and brand recognition in Europe.\u003C\u002Fp>\u003Cp> A KT&G spokesperson stated that \"ESSE has already been recognized as a competitive, stylish product in many countries, and has grown to become the global number 1 superslim brand. We will continue to expand our influence in Germany based on the distinguished features of our product\".\u003C\u002Fp>\u003Cp> The \"ESSE\" brand, first born in Korea in 1996, started global expansion with Middle Eastern countries and Russia in 2001. Since then, the list of export destinations has continuously grown to around 90 global markets including Indonesian, Latin American, and African markets. As of 2024, the global gross sale volume has reached 430 billion sticks, while holding approximately one-third market share in the global superslim market.\u003C\u002Fp>\u003Cp> KT&G, the manufacturer of the global brand ESSE, is a major Korean corporation with a firm number one position in the Korean NGP (Next Generation Products), health functional foods, and combustible cigarettes markets. It is also a global corporation that sells 870 brands across 148 nations as of 2024.\u003C\u002Fp>\u003Cp> \u003Cimg border=\"0\" src=\"https:\u002F\u002Fmma.prnewswire.com\u002Fmedia\u002F2729209\u002FPhoto2.jpg\"\u002F>\u003C\u002Fp>\u003Cp> Photo - \u003Cimg border=\"0\" src=\"https:\u002F\u002Fmma.prnewswire.com\u002Fmedia\u002F2729208\u002F1.jpg\"\u002F> Photo - \u003Cimg border=\"0\" src=\"https:\u002F\u002Fmma.prnewswire.com\u002Fmedia\u002F2729209\u002FPhoto2.jpg\"\u002F>\u003C\u002Fp>\u003Cp> View original \u003Ca target=\"_blank\" href=\"https:\u002F\u002Fwww.prnewswire.co.uk\u002Fnews-releases\u002Fktg-launches-its-global-brand-esse-in-germany-making-a-full-scale-entry-into-the-european-market-302503053.html\">content:https:\u002F\u002Fwww.prnewswire.co.uk\u002Fnews-releases\u002Fktg-launches-its-global-brand-esse-in-germany-making-a-full-scale-entry-into-the-european-market-302503053.html\u003C\u002Fa>\u003C\u002Fp>\u003Cp> CONTACT:  Jeonggil Han, phoni@ktng.com\u003C\u002Fp>","3b0c143a-1ddd-4edc-8eae-c9192ac88aac","- Globally-tested brand ESSE enters one of the largest European markets, Germany, to provide new choice for consumers SEOUL, South Korea, July 11, 2025 \u002FPRNewsw",[16,21,26,31,36,41,43,48,50,55],{"id":17,"title":18,"pubDate":19,"logoUrl":8,"thirdParty":11,"orgId":13,"description":20},"CSN-031126152"," Automated Drone Technology Further Transforms Polish Mountain Rescue Operations","2026-11-03T14:51:24.000+01:00","How Poland's TOPR Team is Revolutionizing Mountain Rescues with Automated DJI Docks SHENZHEN, China, Nov. 3, 2026 \u002FPRNewswire\u002F -- With its steep peaks, deep val",{"id":22,"title":23,"pubDate":24,"logoUrl":8,"thirdParty":11,"orgId":13,"description":25},"CSN-031126148"," \u002FC O R R E C T I O N - Compal Electronics, Inc.\u002F","2026-11-03T14:42:25.000+01:00","In the news release, Verda and Compal Expand Global AI Infrastructure Collaboration at GTC Berlin 2026, issued 21-Oct-2026 by Compal Electronics, Inc. over PR N",{"id":27,"title":28,"pubDate":29,"logoUrl":8,"thirdParty":11,"orgId":13,"description":30},"CSN-031126143"," Hyland for Microsoft Teams Keeps Business Content Governed Where Work Happens","2026-11-03T14:31:24.000+01:00","- Millions of employees collaborate in Microsoft Teams every day, but governed business content often lives elsewhere; Hyland closes that gap for regulated indu",{"id":32,"title":33,"pubDate":34,"logoUrl":8,"thirdParty":11,"orgId":13,"description":35},"CSN-031126135"," Anycubic Launches 2026 Black Friday and Cyber Monday Sale Across 13 Global Markets, with Up to $350 Off 3D Printers","2026-11-03T14:01:27.000+01:00","SHENZHEN, China, Nov. 3, 2026 \u002FPRNewswire\u002F -- Anycubic, a global consumer 3D printing brand, has officially launched its 2026 Black Friday and Cyber Monday sale",{"id":37,"title":38,"pubDate":39,"logoUrl":8,"thirdParty":11,"orgId":13,"description":40},"CSN-031126118"," oneworld's Seoul Incheon Lounge Named \"Asia's Leading Airline Lounge - Business Class\" at World Travel Awards for Second Consecutive Year","2026-11-03T13:01:25.000+01:00","Back-to-back recognition underscores high-quality guest experience consistently offered at alliance's first branded lounge DALLAS and FORT WORTH, Texas, Nov. 3,",{"id":42,"title":38,"pubDate":39,"logoUrl":8,"thirdParty":11,"orgId":13,"description":40},"CSN-031126117",{"id":44,"title":45,"pubDate":46,"logoUrl":8,"thirdParty":11,"orgId":13,"description":47},"CSN-031126103"," LIPSIA-STRATEGY trial demonstrates non-inferiority of CAAS vFFR guided revascularization against pressure wire-based FFR revascularization","2026-11-03T12:06:25.000+01:00","- LIPSIA-STRATEGY evaluated whether revascularization guided by angiography-based FFR using CAAS vFFR (vessel Fractional Flow Reserve), delivers clinical outcom",{"id":49,"title":45,"pubDate":46,"logoUrl":8,"thirdParty":11,"orgId":13,"description":47},"CSN-031126101",{"id":51,"title":52,"pubDate":53,"logoUrl":8,"thirdParty":11,"orgId":13,"description":54},"CSN-031126095"," SIRONA 3-Year Results: Sirolimus-Coated Balloon Shows Higher Freedom From Repeat Revascularization Than Paclitaxel-Coated Balloons in Femoropopli","2026-11-03T11:29:25.000+01:00","Late-breaking data presented at TCT 2026 and published simultaneously in JACC: Cardiovascular Interventions show durable benefit with MagicTouch PTA, with simil",{"id":56,"title":52,"pubDate":57,"logoUrl":8,"thirdParty":11,"orgId":13,"description":54},"CSN-031126093","2026-11-03T11:28:25.000+01:00"]