[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-CSN-121026016--":3,"related-articles-undefined-undefined-3b0c143a-1ddd-4edc-8eae-c9192ac88aac-true":15},{"id":4,"type":5,"title":6,"pubDate":7,"logoUrl":8,"anpFeedCategory":9,"organisationTitle":10,"thirdParty":11,"body":12,"orgId":13,"description":14},"CSN-121026016","PRESSRELEASE"," Breda University: It's not hunger, but why you're shopping, that drives unplanned purchases","2026-10-12T08:22:24.000+02:00","https:\u002F\u002Fwww.persberichten.nl\u002Fimg\u002Fpr-newswire.png","Economie","PR Newswire",true,"\u003Cp> BREDA, Netherlands, Oct. 12, 2026 \u002FPRNewswire\u002F -- As World Food Day on 16 October, turns global attention to food behaviour, new BUas research questions the popular advice to \"never shop hungry.\"\u003C\u002Fp>\u003Cp> Sait Durgun, a researcher in the Leisure & Events domain and affiliated with the BUas Experience Lab, examined the influence of hunger and shopping purpose on unplanned purchasing using real-world supermarket data. The study followed 323 shoppers, analysed 3,819 individual items from their receipts, and measured hunger on a 0–10 scale immediately after shopping.\u003C\u002Fp>\u003Cp> Hunger's narrow reach\u003C\u002Fp>\u003Cp> Across the full shopping basket, hunger had no significant effect on unplanned purchases. The one exception: snacks and sweets, where each one-point increase in hunger (0–10 scale) was associated with a 9% increase in the odds of an unplanned purchase.\u003C\u002Fp>\u003Cp> Age matters too\u003C\u002Fp>\u003Cp> Older shoppers were less likely to make unplanned purchases. Those aged 55 and over reported the highest hunger levels in the study, yet made the fewest unplanned purchases, suggesting experience and self-control can override physical appetite.\u003C\u002Fp>\u003Cp> Strongest factor is shopping purpose\u003C\u002Fp>\u003Cp> The strongest predictor by far was why people walked in. Shoppers who came simply to browse made unplanned purchases 69% of the time, versus 24% for routine grocery runs – a nearly ninefold difference, even after accounting for hunger. \"The advice is simple,\" says Durgun. \"What you plan to do before entering the store may matter more for unplanned purchasing than how hungry you are.\"\u003C\u002Fp>\u003Cp> Read more here: Don't shop hungry? A receipt-based field study of hunger, shopping purpose, and unplanned purchasing – BUas Research \u003Ca target=\"_blank\" href=\"https:\u002F\u002Feur04.safelinks.protection.outlook.com\u002F?url=https%3A%2F%2Fpure.buas.nl%2Fen%2Fpublications%2Fdont-shop-hungry-a-receipt-based-field-study-of-hunger-shopping-p%2F&data=05%7C02%7CTranslations%40buas.nl%7Ccacedfa20d844ef9c53808df1a2017d7%7C0a33589b00364fe8a8293ed0926af886%7C0%7C0%7C639258397286599607%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=AlXcEtlt7bUkgYAxboULeqQ3V6dyfOfRQRiz1%2F05DR4%3D&reserved=0\">Portal\u003C\u002Fa>\u003C\u002Fp>\u003Cp> Note to editors\u003C\u002Fp>\u003Cp> Breda University of Applied Sciences is an internationally oriented higher education institution with study programmes in Leisure & Events and Hospitality, among other things.\u003C\u002Fp>\u003Cp> View original content to download multimedia:https:\u002F\u002Fwww.prnewswire.co.uk\u002Fnews-releases\u002Fbreda-university-its-not-hunger-but-why-youre-shopping-that-drives-unplanned-purchases-302901087.html\u003C\u002Fp>","3b0c143a-1ddd-4edc-8eae-c9192ac88aac","BREDA, Netherlands, Oct. 12, 2026 \u002FPRNewswire\u002F -- As World Food Day on 16 October, turns global attention to food behaviour, new BUas research questions the pop",[16,21,25,30,35,40,41,46,51,56],{"id":17,"title":18,"pubDate":19,"logoUrl":8,"thirdParty":11,"orgId":13,"description":20},"CSN-121026044"," Constellation Cold Logistics acquires Impruv Logistics AS in Norway","2026-10-12T11:01:25.000+02:00","LONDON, Oct. 12, 2026 \u002FPRNewswire\u002F -- Constellation Cold Logistics (\"Constellation\"), a leading European provider of temperature-controlled storage and logistic",{"id":22,"title":23,"pubDate":19,"logoUrl":8,"thirdParty":11,"orgId":13,"description":24},"CSN-121026043"," Leadde AI Helps Education Teams Across Western Europe Turn Course Materials Into Videos in Minutes","SINGAPORE, Oct. 12, 2026 \u002FPRNewswire\u002F -- Leadde AI introduced an education-focused workflow that helps educators, physicians, and research teams turn course mat",{"id":26,"title":27,"pubDate":28,"logoUrl":8,"thirdParty":11,"orgId":13,"description":29},"CSN-121026035"," The 2026 Global Mayors Dialogue • Luoyang Kicks off in Luoyang, Henan Province, China","2026-10-12T10:22:25.000+02:00","LUOYANG, China, Oct. 12, 2026 \u002FPRNewswire\u002F -- A news report from CRIOnline: The 2026 Global Mayors Dialogue • Luoyang opened on October 11 in Luoyang, Henan Pro",{"id":31,"title":32,"pubDate":33,"logoUrl":8,"thirdParty":11,"orgId":13,"description":34},"CSN-121026029"," EXPO 2027 Belgrade Creates New Business Opportunities for Serbia and North Macedonia","2026-10-12T09:50:25.000+02:00","SKOPJE, North Macedonia, Oct. 12, 2026 \u002FPRNewswire\u002F -- Growing trade and tourism are opening new opportunities for Serbia and North Macedonia as they prepare fo",{"id":36,"title":37,"pubDate":38,"logoUrl":8,"thirdParty":11,"orgId":13,"description":39},"CSN-121026019"," Raytron OEM Showcases Infrared Imaging Solutions for Industrial Automation at VISION 2026","2026-10-12T08:31:24.000+02:00","STUTTGART, Germany, Oct. 12, 2026 \u002FPRNewswire\u002F -- Raytron OEM presented its latest short-wave infrared (SWIR) cameras and long-wave infrared (LWIR) thermal imag",{"id":4,"title":6,"pubDate":7,"logoUrl":8,"thirdParty":11,"orgId":13,"description":14},{"id":42,"title":43,"pubDate":44,"logoUrl":8,"thirdParty":11,"orgId":13,"description":45},"CSN-121026010"," SWI Group announces €800 million institutional capital increase at a €6.1 billion final valuation to accelerate the expansion of its transatlanti","2026-10-12T06:01:25.000+02:00","SINGAPORE and AMSTERDAM, Oct. 12, 2026 \u002FPRNewswire\u002F -- Euronext Amsterdam-listed SWI Group (\"SWI\"; SWICH) today announces an €800 million capital increase with ",{"id":47,"title":48,"pubDate":49,"logoUrl":8,"thirdParty":11,"orgId":13,"description":50},"CSN-111026077"," Nieuwe kansen voor wereldwijde samenwerking: Kexing Biopharm maakt indruk op CPHI Milan 2026","2026-10-11T20:37:25.000+02:00","MILAAN, 11 oktober 2026 \u002FPRNewswire\u002F -- Van 6 tot en met 8 oktober 2026 exposeerde Kexing Biopharm (688136.SH) op CPHI Milan 2026. Het bedrijf toonde er zijn we",{"id":52,"title":53,"pubDate":54,"logoUrl":8,"thirdParty":11,"orgId":13,"description":55},"CSN-101026109"," STARMUS VIII Announces Two Young Changemakers as Junior Medal Winners","2026-10-10T22:23:25.000+02:00","Valeria Corrales receives the Junior Stephen Hawking Medal and Aneeshwar Kunchala receives the Junior Jane Goodall Earth Medal CANARY ISLANDS, Spain, Oct. 10, 2",{"id":57,"title":58,"pubDate":59,"logoUrl":8,"thirdParty":11,"orgId":13,"description":60},"CSN-101026084"," KAILAS Launches \"Stay Warm, Stay Together\" Campaign Celebrating the Bonds Behind Every Climb","2026-10-10T18:33:24.000+02:00","CHENGDU, China, Oct. 10, 2026 \u002FPRNewswire\u002F -- KAILAS stands as one of the world's three full-category climbing brands. Its new campaign, \"Stay Warm, Stay Togeth"]