NEW YORK, Aug. 17, 2026 /PRNewswire/ -- , the global data acquisition and research execution company, used its Platinum Sponsorship of The Quirk's Event New York 2026 to advance a clear view on the changing research landscape:
Held July 29–30 at the Javits Center, Mavrix participated in two featured sessions, first with Delineate and then with Boston Consulting Group (BCG) and Knit.
In 'Free Data, Worthless Data: What's Actually Left Worth Paying For,' Mavrix and Delineate examined how AI is automating survey creation, coding, summarization, analysis and reporting. The session's central argument was that
"AI gives our industry extraordinary capabilities," said . "But AI cannot fix speaking to the wrong people. If the human evidence underneath is weak, technology simply allows us to analyze weak evidence faster and with greater confidence. "
Mavrix also described verification as a The objective is not more checks, but evidence that can withstand scrutiny when findings are challenged.
On , Mavrix joined BCG and Knit to discuss , examining how AI moderation, video and analysis can enable richer participant conversations at greater speed and scale. For Mavrix, a key implication is that
Across both sessions, Mavrix's message converged around three factors: Speed makes research timely enough to influence a decision. Quality makes the evidence worth acting on. AI helps surface patterns at previously impractical scale.
Mavrix also reinforced a broader principle: Online, telephone, specialist communities, face-to-face and mixed methods may all be appropriate depending on the audience and market.
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