MADRID, Jan. 29, 2026 /PRNewswire/ -- The International Tourism Trade Fair (FITUR), organised by IFEMA MADRID, has closed with a positive outcome, once again demonstrating its strong convening power after welcoming just over 255,000 visitors across its five-day program.
Attendance during the professional days remained in line with the previous edition at 155,000 visitors, supported by a 12% increase in international attendance, broadly matching the 11% growth in international exhibitors. Weekend public attendance was also consolidated at around 100,000 travellers.
These results consolidate FITUR's outstanding participation figures, with more than , including , and The economic impact of FITUR 2026 on Madrid reached €505 million, while supporting the maintenance of confirming the fair's position as one of the region's most significant international events of the year and a key contributor to economic and tourism activity.
. This favourable context is reflected in 2025 figures, a year in which, according to UN Tourism, , while according to data from the Ministry of Industry and Tourism.
The 46th edition opened on Wednesday 21 January with a . The gesture was echoed during the official opening on Thursday 22 January, when Their Majesties the King and Queen of Spain signed the book of condolences at the Andalucía stand.
FITUR 2026's was underscored by the official inauguration presided over by Their Majesties the King and Queen of Spain, as well as more than by regional presidents, ministers and deputy ministers of tourism from around the world, alongside senior tourism authorities. These visits highlighted FITUR's strategic role as a
The strong attendance translated into intense activity across the nine exhibition halls, where destinations, companies and institutions from around the world showcased new products, strategies and projects. During the professional days, the emerged as one of the fair's central pillars, featuring eight auditoriums, ten conference programs, more than 200 sessions and over 250 speakers.
In parallel, FITUR's specialized sections enriched and diversified the fair's overall offering. advanced the agenda for accessible and inclusive tourism; strengthened the profile of sustainable blue tourism; and the launch of , together with and FITUR energized segments with strong growth potential. Meanwhile, , and promoted the intersection of tourism with culture, sport, talent and technology; highlighted female leadership in tourism; and showcased the international expertise of Spanish companies.
With this outcome, and a strong and wide-ranging showcase by has reaffirmed its global leadership in terms of participation and visitor numbers, its relevance for professionals in generating business opportunities and partnerships, and its contribution to strengthening tourism as an economic and social driver, as well as to the development of a more diverse, competitive and future-focused tourism offer.
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