[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-a556ec9f-d938-4f9f-a79c-ffef74b820b3--":3,"related-articles-undefined-undefined-9e04f1d6-c1f3-45ee-aed8-59aa3971c48a-true":22},{"id":4,"type":5,"title":6,"pubDate":7,"logoUrl":8,"organisationTitle":9,"thirdParty":10,"body":11,"imageUrls":12,"city":14,"website":15,"orgId":16,"branches":17,"description":21},"a556ec9f-d938-4f9f-a79c-ffef74b820b3","PRESSRELEASE","Half of Belgian e-bike buyers are convinced of their choice before final purchase moment","2023-07-27T12:00:00.054+02:00","https:\u002F\u002Fwww.persberichten.nl\u002Ffile\u002Flogos\u002F9e04f1d6-c1f3-45ee-aed8-59aa3971c48a\u002Fcdc958fd-8696-405d-bb9d-03cb3f300635.jpg","GfK Netherlands B.V.",false,"\u003Cimg alt=\"\" width=\"500\" height=\"334\" src=\"https:\u002F\u002Fstorage.googleapis.com\u002Faps-attachments\u002Fpressrelease\u002F9e04f1d6-c1f3-45ee-aed8-59aa3971c48a\u002Fa556ec9f-d938-4f9f-a79c-ffef74b820b3\u002FvisualPRebikemonitorsmall.jpg\" \u002F>\n\u003Cp>\u003Cstrong>Leuven, 27 July 2023 – According to the annual GfK E-bike monitor, nearly 50% of the Belgian e-bike buyers cannot be influenced anymore during the final decision moment in the bike shop. This illustrates how a large proportion of Belgian e-bike buyers prepare well in advance, both online and offline, and know exactly which e-bike to buy.\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>In contrast, the other half of e-bike buyers can still be influenced during the decision stage. For instance, 31% of e-bike buyers say they have not yet decided before entering the bicycle shop. This segment of consumers is open to advice and a visit to the bike shop is important in their customer journey. Moreover, 1\u002F5 of Belgian e-bike buyers changed their minds during the decision moment. For them, the sight of a more attractive e-bike (43%), another product recommendation by the shop assistant (26%) and the unsatisfactory visual aspects of the bicycle (25%) are the main reasons to make a different choice.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Similar figures in the Netherlands, more \"changing\" e-bike buyers in other European countries\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Among our northern neighbors, we notice a similar trend as half of the Dutch e-bike buyers also report having bought the same e-bike as intended. Similarly, about 1 in 5 of Dutch e-bike buyers say they bought a different e-bike than initially intended. The e-bike monitor also shows that in Germany (34%), France (31%) and Italy (27%), the proportion of buyers changing their choice while buying an e-bike is significantly higher than in Belgium and the Netherlands.\u003C\u002Fp>\n\u003Cp>Just like in Belgium, seeing another more attractive e-bike and the recommendation of a different e-bike by a store employee, are the main reasons for changing e-bike buyers in the Netherlands, France and Germany, to ultimately choose a different e-bike. However, this is not the case for Italy, where disappointing visual aspects of the e-bike and bad reviews by other users are the main reasons to opt for a different e-bike model.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>The e-bike monitor results highlight the importance of the customer journey for an e-bike brand\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Overall, the physical bike shop remains an important channel in the customer journey for manufacturers and retailers. Noteworthy are the clear differences in the age groups of buyers for the customer journey in surrounding countries compared to the Belgian market. How these target groups differ in their journey when buying an e-bike is explained in detail in the annual e-bike consumer survey.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>E-bike Monitor 2023\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>The \u003Ca href=\"https:\u002F\u002Fwww.gfk.com\u002Fnl-en-gfk-e-bike-monitor-2023?utm_campaign=euwse_nl_202307_e-Bike Monitor&utm_source=Press release BE\">GfK E-bike Monitor 2023\u003C\u002Fa> is coming this autumn. Do you want insights into the 2023 e-bike trends? Then take a look \u003Ca href=\"https:\u002F\u002Fwww.gfk.com\u002Fnl-en-gfk-e-bike-monitor-2023?utm_campaign=euwse_nl_202307_e-Bike Monitor&utm_source=Press release BE\">here\u003C\u002Fa> or contact GfK Account Manager Bikes: Fidae Selmani (\u003Ca href=\"mailto:fidae.selmani@gfk.com\">fidae.selmani@gfk.com\u003C\u002Fa>).\u003C\u002Fp>\n\u003Cp>\u003Cstrong>About the GfK E-bike Monitor\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>In 2018, the GfK E-bike Monitor was the first to be launched in the Netherlands. In 2022, in addition to the Netherlands, Belgium and Germany, France and Italy were included in the study for the first time. Annual trends about the target group, motivation and buying behaviour towards e-bikes have been extensively investigated in the E-bike Monitor. In addition, we can link the insights (unique in the Netherlands) to actual sales from the GfK Retail data. Every year, the questionnaire is updated to current events.\u003C\u002Fp>\n\u003Cp>Using a random sample, respondents were surveyed within the target group of current and potential e-bike buyers. The sample in the Netherlands was 2,000 respondents. In Germany and Belgium around 1,000 respondents and in France and Italy around 500 respondents. The survey was conducted in September.\u003C\u002Fp>\n\u003Cp>For 2023, the plan is to expand the e-bike monitor again with a number of new countries.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Note for the press\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>For more information, please contact:\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Tamara De Lange\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Marketing Manager Benelux GfK\u003C\u002Fp>\n\u003Cp>Tel: +31 6 38 555 449\u003C\u002Fp>\n\u003Cp>E-mail: \u003Ca href=\"mailto:tamara.delange@gfk.com\">tamara.delange@gfk.com\u003C\u002Fa>\u003C\u002Fp>",[13],"https:\u002F\u002Flh3.googleusercontent.com\u002FhVmz0pib0Qcp0Ojhd1jRvpLZJeE_ErTkKmxV3RC9DIHV54ewnRqyDcWIokXWCd3IHxJeV15qVI68zvwMs1Ok1o2-wvFl4Z5C","Leuven","https:\u002F\u002Fwww.gfk.com\u002Fpress\u002Fhalf-of-belgian-e-bike-buyers-are-well-prepared-and-convinced-of-their-choice-before-final-purchase-moment-in-bike-shop","9e04f1d6-c1f3-45ee-aed8-59aa3971c48a",[18],{"id":19,"title":20},"35100","Ov, transport en logistiek","Leuven, 27 July 2023 – According to the annual GfK E-bike monitor, nearly 50% of the Belgian e-bike buyers cannot be influenced anymore during the final decisio",[23,37,48,57,66,78,90,102,112,122],{"id":24,"title":25,"pubDate":26,"logoUrl":27,"thirdParty":10,"imageUrls":28,"orgId":16,"branches":32,"description":36},"53d450d9-bbeb-479f-b67f-bb3d8c8a31c8","Black Friday 2024: Records gebroken ondanks voorzichtige prognoses","2024-12-10T11:37:12.978+01:00","https:\u002F\u002Fwww.persberichten.nl\u002Ffile\u002Flogos\u002F9e04f1d6-c1f3-45ee-aed8-59aa3971c48a\u002F3a896688-361d-4c19-a57a-d4ade65b6e26.jpg",[29,30,31],"https:\u002F\u002Flh3.googleusercontent.com\u002FvbRRnw4ri_yhmgD6nkvkmhkYvGeBKh4O5BMp8lpUFj0-Ahzyi7fwXso4_UKupf5-87WLOQShS86C6tFgY2LZWR7K0tsfVwBEowI","https:\u002F\u002Flh3.googleusercontent.com\u002FFF1Ls1y23sBG2IQp41hVfUK7RhObdykhZ0zRI47Fj-JHJrt0luB72tRxJ36ZC3NfWTT3sYQT50LhzbI-6kntv5hDY2I_zWm3YQ","https:\u002F\u002Forder.perssupport.nl\u002Ffile\u002Fpressrelease\u002F9e04f1d6-c1f3-45ee-aed8-59aa3971c48a\u002F53d450d9-bbeb-479f-b67f-bb3d8c8a31c8\u002FInfograficBlackFriday2024NL.pdf",[33],{"id":34,"title":35},"26100","Economie en geld","Black Friday 2024 heeft opnieuw alle verwachtingen overtroffen. Met een omzetgroei van 3,6% binnen Tech & Durables producten (consumentenelektronica) vergeleken",{"id":38,"title":39,"pubDate":40,"logoUrl":27,"thirdParty":10,"imageUrls":41,"orgId":16,"branches":43,"description":47},"17c62c6c-a929-4cae-9c5f-3e304dd07755","AI vestigt zich in digitale medialandschap, vertrouwen in X gedaald","2024-09-11T11:03:57.236+02:00",[42],"https:\u002F\u002Flh3.googleusercontent.com\u002Fsc4eqf_1-JPrJkpbeSzhD3SXiYoLWGDVZR80fkveei0C-oTTVOmL_zCQ928bnSnSgBcJ1qvj_G0sl1npUDhuXcEe9Lc3fW92Ig",[44],{"id":45,"title":46},"16100","IT, tech en social media","De verdere digitalisering van het medialandschap voorziet in de behoefte van de consument om zelf te kunnen kiezen wat er wanneer wordt geconsumeerd. We zien vo",{"id":49,"title":50,"pubDate":51,"logoUrl":27,"thirdParty":10,"imageUrls":52,"orgId":16,"branches":54,"description":56},"54631266-85a8-4601-87ab-eec71188548f","NIQ Retail Spend Barometer: EK voetbal beïnvloedde zowel de FMCG- als de T&D-markt in Q2","2024-09-05T11:30:15.257+02:00",[53],"https:\u002F\u002Flh3.googleusercontent.com\u002FMY-UyvrU0Cy3O20o4s-xD-Q60upJlwQ-P7S28nUGk6KVII4pwIDK9f0RjQhIAD-B-J2YH01hJZRt9v_aAcOJg8wkT53U2zXQ",[55],{"id":34,"title":35},"Het Europees kampioenschap voetbal heeft zowel de Fast Moving Consumer Goods (FMCG) als de Tech and Durables (T&D) markt in Nederland beïnvloed. Vooral grotere ",{"id":58,"title":59,"pubDate":60,"logoUrl":8,"thirdParty":10,"imageUrls":61,"orgId":16,"branches":63,"description":65},"e546a9fb-e6f9-4970-88d8-4505a14db8f7","Nederlanders betalen gemiddeld 22% meer voor e-bike dan gepland","2024-08-01T14:59:26.856+02:00",[62],"https:\u002F\u002Flh3.googleusercontent.com\u002F3hQ1wW-OVWMAWsj2dFxpgQfvru-lz-sNWnESu4A9NScfmzwRm_Mfrb6CFBePeGpEONj8KdDsDbo5z9hTcSjKxNQbooSOO_LiqA",[64],{"id":34,"title":35},"Ook in België en Denemarken zien we een vergelijkbaar beeld. In Duitsland en Zweden zijn de betaalde prijs en het bedrag dat men van plan is uit te geven ongeve",{"id":67,"title":68,"pubDate":69,"logoUrl":8,"thirdParty":10,"imageUrls":70,"orgId":16,"branches":73,"description":77},"dd2e098d-ebf7-4920-bba1-4f14ab23ec4f","Frankrijk grootste favoriet voor EK titel","2024-06-14T11:12:15.732+02:00",[71,72],"https:\u002F\u002Flh3.googleusercontent.com\u002F2J0QORvlqNELgcNeOJDOPdBHyr08qsje5H8qEv4GjjKrCwO1TUArDVYNXVapF6zcbG5N9fpu-rg7DRAUW3hr0TngfYLulNuFcg","https:\u002F\u002Flh3.googleusercontent.com\u002FmFCv-FOQjNIm8sdfdf4SEp43NtBpnFEwMwpl-0NImWIBNBgFwvOeiyt6SM2ttreIa7qUMbbTDZUfrntcKxMSgcTynaJyPiPv",[74],{"id":75,"title":76},"49100","Sport","In aanloop naar het EK Voetbal heeft GfK een peiling gedaan onder 18.742 Nederlanders van 13 jaar en ouder, om na te gaan hoe men denkt dat Oranje zal presteren",{"id":79,"title":80,"pubDate":81,"logoUrl":8,"thirdParty":10,"imageUrls":82,"orgId":16,"branches":85,"description":89},"7262a5ac-b04e-4b3b-bfeb-1dcb5dc42520","Eindelijk zicht op de omvang van podcasts luisteren op Spotify ","2024-06-13T12:33:06.438+02:00",[83,84],"https:\u002F\u002Flh3.googleusercontent.com\u002FPLYYaszG_YckrFj77IEwLMrfocIo-IF6_qbjtqden408ZOk6Yxa8R7H4uIPXHmbnVTLMCSAkcoen9YZpmkcaq-8-QqQEhYWb","https:\u002F\u002Flh3.googleusercontent.com\u002F6wISZfgvpuztaMGTpRc2PSzlyhSXcN-BPLgN1acKR34MERRqoevBdmIzYmy8ipnDZMHTwCdaBdLEc3g5Ej4-j-qkOLo2G5BXEZM",[86],{"id":87,"title":88},"22100","Entertainment","Van alle personen die Spotify bezoeken heeft een-op-de-vijf ook naar podcasts geluisterd, ofwel 1,7 miljoen personen. Meer dan 9 miljoen personen in Nederland h",{"id":91,"title":92,"pubDate":93,"logoUrl":27,"thirdParty":10,"imageUrls":94,"orgId":16,"branches":97,"description":101},"6450b472-65d4-4382-9d82-28cc85d3b196","Consumentenbestedingen in Nederland in Q1 2024 1,1 procent hoger dan in Q1 2023 ","2024-05-23T10:31:20.414+02:00",[95,96],"https:\u002F\u002Flh3.googleusercontent.com\u002FhQ3Mn_-7nv-L26jYcb6dBSFvsxHkvH4AIUfLlnua-y0ivhdUZXRirVRVaytU4O-6gjIbfVo96sblGRsNWGp4J2fkjLvYkWpF","https:\u002F\u002Flh3.googleusercontent.com\u002FkwF2U1Pq-AoqFHHjneaVjS3FdtAvd8ItC6r5J90Zq25TyaZIkvnHji0JygUpB3ghRUFjBz0jI8lOed-Z9liMZPxw0s5NZ28EcQ",[98],{"id":99,"title":100},"44100","Winkels en consumentenmarkt","De prijzen in de Tech & Durables sector (T&D) stabiliseren zich, met een hoge bereidheid om geld uit te geven voor zeer belangrijke premiumproducten. Consumente",{"id":103,"title":104,"pubDate":105,"logoUrl":27,"thirdParty":10,"imageUrls":106,"orgId":16,"branches":109,"description":111},"a28a575e-b021-4df1-9639-ae4da030ea73","NIQ Retail Spend Barometer: Consumentenbestedingen in Nederland stijgen met 6 procent ","2024-03-14T10:15:44.596+01:00",[107,108],"https:\u002F\u002Flh3.googleusercontent.com\u002Fnuq0fAxMXpDMRqyK3yTPXGlDj2W6m7Pt3kAOFyNS79UIwhCI1cYBk9LkWTSSsJvm8Gj6S06BAuslDX7cJA-8Ou1PR32xkRmU","https:\u002F\u002Flh3.googleusercontent.com\u002FrqiYNQDTE7pTPtnnFJBXvosl5Ay6I7JlBwljgxfpQJuqkmbi44a1gNtygsYOKIZQQ21MoUJSp2wg9oLW2ij6zqsgdbpuPopL",[110],{"id":99,"title":100},"NIQ Retail Spend Barometer: Consumentenbestedingen in Nederland stijgen met 6 procent Deze ontwikkeling wordt vooral gedreven door prijsstijgingen, terwijl de t",{"id":113,"title":114,"pubDate":115,"logoUrl":8,"thirdParty":10,"imageUrls":116,"orgId":16,"branches":119,"description":121},"fdc64670-a3aa-45e6-854d-ed6246a3e22a","Jumbo bereikt 9 miljoen Nederlanders via online, radio en\u002Fof magazine","2024-02-29T12:00:00.031+01:00",[117,118],"https:\u002F\u002Flh3.googleusercontent.com\u002F_VPzwft4vEPgyGnISGMbER37VWaNKZEDss5FxAPjRvUvF4d-hBdboXrZ56lDB8mCsM8iWgoKjCr1C2QiwxJLQM70KNd0MDmc","https:\u002F\u002Flh3.googleusercontent.com\u002FUQ-h_M-r1Fy_eEVwNM3VGyk11XbUkmea1GjqdCbDV8y9ZAFSJb9bAIloA04EW5zgOjp_ti0fJzwi2ZecNw4-cXM_dAfjUsvm8ho",[120],{"id":99,"title":100},"Jumbo Radio bereikt per maand 4,5 miljoen personen en gemiddeld 1,7 miljoen per week (jan 2024). De in-de-winkel zender Jumbo Radio heeft in januari in totaal 4",{"id":123,"title":124,"pubDate":125,"logoUrl":8,"thirdParty":10,"imageUrls":126,"orgId":16,"branches":128,"description":132},"4f0236d8-ccad-426f-9389-3821d2ab3599","Private Lease groeit, maar is voor veel consumenten te duur","2024-02-21T12:11:59.391+01:00",[127],"https:\u002F\u002Flh3.googleusercontent.com\u002FjApKmXh2UI5KCkde6rg2M6qzavATS5-wC7jvanj7rN9QQbD_6Zj5xf-6BiSSgPk1CLQ1dL9ssgF1N1sRnfQgrDn6Z8Exdqoq",[129],{"id":130,"title":131},"6c6ce671-585e-493a-ab29-cfa0809c16e1","Auto’s en motoren","Uit recent consumentenonderzoek van GfK blijkt dat 70% van de Nederlanders die de komende jaren een nieuwe auto overwegen, bekend is met het concept Private Lea"]