[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-a55df99d-9aa6-4557-898e-fd8838a6a7fc--":3,"related-articles-undefined-undefined-626ccbb2-1f63-48b5-b75b-396b4e1f184d-true":25},{"id":4,"type":5,"title":6,"pubDate":7,"logoUrl":8,"organisationTitle":9,"thirdParty":10,"body":11,"videoUrl":12,"imageUrls":13,"city":16,"website":17,"orgId":18,"branches":19,"description":23,"quoteReason":24},"a55df99d-9aa6-4557-898e-fd8838a6a7fc","PRESSRELEASE","Team IKO-X²O Badkamers gaat verder als Team X²O Badkamers","2026-03-09T10:00:00.037+01:00","https:\u002F\u002Fwww.persberichten.nl\u002Ffile\u002Flogos\u002F626ccbb2-1f63-48b5-b75b-396b4e1f184d\u002F6e6d70dd-cc33-430f-bbaf-ee6cdbcae79c.jpg","Sanitary Group NV - X2O Badkamers B.V.",false,"\u003Cp>X²O&nbsp;Badkamers&nbsp;is&nbsp;vanaf&nbsp;het&nbsp;seizoen&nbsp;2026-2027&nbsp;de&nbsp;\u003Cstrong>enige&nbsp;hoofdsponsor\u003C\u002Fstrong>&nbsp;en&nbsp;tevens&nbsp;naamgever&nbsp;van&nbsp;het&nbsp;huidige&nbsp;Team&nbsp;IKO-X²O&nbsp;Badkamers.&nbsp;Daarmee&nbsp;zetten&nbsp;de&nbsp;broers&nbsp;Ten&nbsp;Hove&nbsp;een&nbsp;nieuwe&nbsp;stap&nbsp;met&nbsp;hun&nbsp;schaatsteam,&nbsp;waarvoor&nbsp;onder&nbsp;andere&nbsp;Olympiërs&nbsp;Joy&nbsp;Beune,&nbsp;Sebas&nbsp;Diniz&nbsp;en&nbsp;Stijn&nbsp;van&nbsp;de&nbsp;Bunt&nbsp;uitkomen.&nbsp;IKO&nbsp;Insulations&nbsp;blijft&nbsp;wel&nbsp;als&nbsp;sponsor&nbsp;betrokken&nbsp;bij&nbsp;het&nbsp;team.\u003C\u002Fp>\n\u003Cp>\u003C\u002Fp>\n\u003Cp>\u003Cimg src=\"https:\u002F\u002Forder.perssupport.nl\u002Ffile\u002Fpressrelease\u002F626ccbb2-1f63-48b5-b75b-396b4e1f184d\u002Fa55df99d-9aa6-4557-898e-fd8838a6a7fc\u002FTeamXOBadkamers1.jpg\" \u002F>\u003C\u002Fp>\n\u003Cp>\u003C\u002Fp>\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.x2o.nl\u002F\" target=\"_blank\">X²O&nbsp;Badkamers\u003C\u002Fa>&nbsp;stapte&nbsp;in&nbsp;2024&nbsp;in&nbsp;als&nbsp;medehoofdsponsor&nbsp;van&nbsp;het&nbsp;schaatsteam,&nbsp;naast&nbsp;IKO&nbsp;Insulations.&nbsp;Destijds&nbsp;een&nbsp;nieuwe&nbsp;speler&nbsp;in&nbsp;de&nbsp;schaatswereld,&nbsp;maar&nbsp;inmiddels&nbsp;niet&nbsp;meer&nbsp;weg&nbsp;te&nbsp;denken&nbsp;uit&nbsp;Thialf&nbsp;dankzij&nbsp;de&nbsp;populaire&nbsp;gele&nbsp;Ducky-muts&nbsp;en&nbsp;de&nbsp;badeend&nbsp;die&nbsp;de&nbsp;schaatsers&nbsp;vrolijk&nbsp;toelacht&nbsp;vanuit&nbsp;de&nbsp;boarding.\u003C\u002Fp>\n\u003Cp>\u003C\u002Fp>\n\u003Cp>Het&nbsp;team&nbsp;boekte&nbsp;het&nbsp;afgelopen&nbsp;jaar&nbsp;grote&nbsp;successen.&nbsp;Zo&nbsp;leverde&nbsp;het&nbsp;vijf&nbsp;schaatsers&nbsp;af&nbsp;voor&nbsp;de&nbsp;Olympische&nbsp;Spelen,&nbsp;goed&nbsp;voor&nbsp;maar&nbsp;liefst&nbsp;dertien&nbsp;startplekken.&nbsp;Bovendien&nbsp;verlengden&nbsp;veel&nbsp;schaatsers&nbsp;hun&nbsp;contract,&nbsp;waarvan&nbsp;enkele&nbsp;zelfs&nbsp;tot&nbsp;en&nbsp;met&nbsp;de&nbsp;Olympische&nbsp;Spelen&nbsp;van&nbsp;2030&nbsp;in&nbsp;Frankrijk.&nbsp;X²O&nbsp;Badkamers&nbsp;maakte&nbsp;eerder&nbsp;al&nbsp;bekend&nbsp;bijgetekend&nbsp;te&nbsp;hebben&nbsp;tot&nbsp;en&nbsp;met&nbsp;2030.&nbsp;Tot&nbsp;die&nbsp;tijd&nbsp;zullen&nbsp;schaatsers&nbsp;als&nbsp;Joy&nbsp;Beune&nbsp;en&nbsp;Sebas&nbsp;Diniz,&nbsp;in&nbsp;een&nbsp;gloednieuw&nbsp;pak,&nbsp;uitkomen&nbsp;voor&nbsp;Team&nbsp;X²O&nbsp;Badkamers.&nbsp;Het&nbsp;team&nbsp;telt&nbsp;onder&nbsp;meer&nbsp;meervoudig&nbsp;wereldkampioen&nbsp;en&nbsp;olympisch&nbsp;zilverenmedaillewinnaar&nbsp;Joy&nbsp;Beune&nbsp;en&nbsp;groeide&nbsp;de&nbsp;afgelopen&nbsp;tien&nbsp;jaar&nbsp;uit&nbsp;tot&nbsp;een&nbsp;vaste&nbsp;waarde&nbsp;op&nbsp;wereldbekers,&nbsp;WK’s&nbsp;en&nbsp;Olympische&nbsp;Spelen.\u003C\u002Fp>\n\u003Cp>\u003C\u002Fp>\n\u003Cp>Een&nbsp;nieuwe&nbsp;teamnaam,&nbsp;maar&nbsp;zeker&nbsp;geen&nbsp;nieuw&nbsp;team.&nbsp;De&nbsp;afgelopen&nbsp;jaren&nbsp;ontwikkelden&nbsp;Erwin&nbsp;en&nbsp;Martin&nbsp;ten&nbsp;Hove&nbsp;met&nbsp;hun&nbsp;staf&nbsp;een&nbsp;omgeving&nbsp;waarin&nbsp;de&nbsp;sporter&nbsp;centraal&nbsp;staat.&nbsp;Geen&nbsp;vast&nbsp;systeem&nbsp;waarin&nbsp;iedereen&nbsp;moet&nbsp;passen,&nbsp;maar&nbsp;een&nbsp;aanpak&nbsp;die&nbsp;zich&nbsp;aanpast&nbsp;aan&nbsp;de&nbsp;persoon.&nbsp;Coaches&nbsp;met&nbsp;verschillende&nbsp;expertises,&nbsp;data-analyse&nbsp;van&nbsp;trainingsbelasting&nbsp;en&nbsp;vaste&nbsp;mentale&nbsp;en&nbsp;medische&nbsp;begeleiding&nbsp;zorgen&nbsp;ervoor&nbsp;dat&nbsp;elke&nbsp;sporter&nbsp;het&nbsp;programma&nbsp;kan&nbsp;volgen&nbsp;dat&nbsp;het&nbsp;beste&nbsp;bij&nbsp;hem&nbsp;of&nbsp;haar&nbsp;past.&nbsp;In&nbsp;die&nbsp;omgeving&nbsp;werken&nbsp;sporters&nbsp;en&nbsp;staf&nbsp;samen&nbsp;aan&nbsp;voortdurende&nbsp;ontwikkeling.&nbsp;Dat&nbsp;heeft&nbsp;de&nbsp;afgelopen&nbsp;jaren&nbsp;geleid&nbsp;tot&nbsp;prestaties&nbsp;op&nbsp;het&nbsp;allerhoogste&nbsp;niveau.\u003C\u002Fp>\n\u003Cp>\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Martin&nbsp;ten&nbsp;Hove:&nbsp;\u003C\u002Fstrong>&nbsp;“Met&nbsp;X²O&nbsp;Badkamers&nbsp;als&nbsp;naamgever&nbsp;zetten&nbsp;we&nbsp;een&nbsp;volgende&nbsp;stap&nbsp;met&nbsp;het&nbsp;team.&nbsp;Zij&nbsp;geloven,&nbsp;net&nbsp;als&nbsp;wij,&nbsp;dat&nbsp;persoonlijke&nbsp;aandacht&nbsp;cruciaal&nbsp;is&nbsp;bij&nbsp;het&nbsp;neerzetten&nbsp;van&nbsp;topprestaties.&nbsp;Het&nbsp;vertrouwen&nbsp;in&nbsp;elkaar&nbsp;was&nbsp;er&nbsp;vanaf&nbsp;dag&nbsp;één.”\u003C\u002Fp>\n\u003Cp>\u003C\u002Fp>\n\u003Cp>\u003Cstrong>X²O&nbsp;Badkamers:&nbsp;\u003C\u002Fstrong>“Nadat&nbsp;we&nbsp;de&nbsp;afgelopen&nbsp;twee&nbsp;jaar&nbsp;als&nbsp;medehoofdsponsor&nbsp;aan&nbsp;het&nbsp;team&nbsp;verbonden&nbsp;waren,&nbsp;zijn&nbsp;we&nbsp;enorm&nbsp;trots&nbsp;om&nbsp;de&nbsp;komende&nbsp;vier&nbsp;jaar&nbsp;als&nbsp;naamgever&nbsp;van&nbsp;\u003Ca href=\"https:\u002F\u002Fwww.x2o.nl\u002Fschaatsteam\" target=\"_blank\">Team&nbsp;X²O&nbsp;Badkamers\u003C\u002Fa>&nbsp;verder&nbsp;te&nbsp;gaan.&nbsp;De&nbsp;match&nbsp;met&nbsp;het&nbsp;team&nbsp;bleek&nbsp;nóg&nbsp;beter&nbsp;dan&nbsp;gehoopt&nbsp;en&nbsp;we&nbsp;kijken&nbsp;dan&nbsp;ook&nbsp;met&nbsp;veel&nbsp;vertrouwen&nbsp;uit&nbsp;naar&nbsp;de&nbsp;komende&nbsp;jaren.&nbsp;Schaatsen&nbsp;brengt&nbsp;mensen&nbsp;samen&nbsp;en&nbsp;maakt&nbsp;ons&nbsp;Nederlanders&nbsp;trots.&nbsp;We&nbsp;vinden&nbsp;het&nbsp;een&nbsp;eer&nbsp;om&nbsp;via&nbsp;het&nbsp;hoofdsponsorschap&nbsp;aan&nbsp;dat&nbsp;gevoel&nbsp;bij&nbsp;te&nbsp;mogen&nbsp;dragen.&nbsp;Het&nbsp;is&nbsp;daarnaast&nbsp;ontzettend&nbsp;gaaf&nbsp;om&nbsp;te&nbsp;zien&nbsp;hoe&nbsp;we&nbsp;als&nbsp;sponsor&nbsp;zijn&nbsp;ontvangen&nbsp;door&nbsp;alle&nbsp;schaatsfans.&nbsp;De&nbsp;gele&nbsp;eendenmuts&nbsp;is&nbsp;inmiddels&nbsp;een&nbsp;vast&nbsp;gegeven&nbsp;tijdens&nbsp;een&nbsp;toernooi&nbsp;in&nbsp;Thialf.”\u003C\u002Fp>\n\u003Cp>\u003C\u002Fp>\n\u003Cp>\u003Cimg src=\"https:\u002F\u002Forder.perssupport.nl\u002Ffile\u002Fpressrelease\u002F626ccbb2-1f63-48b5-b75b-396b4e1f184d\u002Fa55df99d-9aa6-4557-898e-fd8838a6a7fc\u002FTeamXOBadkamers2.jpg\" \u002F>\u003C\u002Fp>","https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=cuuUYYXcB_s",[14,15],"https:\u002F\u002Flh3.googleusercontent.com\u002FosYLpHu3ao9yf1nT249ru3wPmFT_jKhgllOf3RrH31IhhNm76bldzOqLQTzJMm-0D2kihtKwbra54pDg9e3EmYTgjsYm6Cph","https:\u002F\u002Flh3.googleusercontent.com\u002FjBPq9BlqVNO0GnZYYBK5CPghsvbcm54e5NyXUYQRZ0hfK8042Tq7yM6fFMEPOWZSdoiXt-IWfx6E7NfT7cfP97BpzOWYVgCMFw","Heerenveen","https:\u002F\u002Fwww.x2o.nl\u002Fschaatsteam","626ccbb2-1f63-48b5-b75b-396b4e1f184d",[20],{"id":21,"title":22},"49100","Sport","X²O Badkamers is vanaf het seizoen 2026-2027 de enige hoofdsponsor en tevens naamgever van het huidige Team IKO-X²O Badkamers. Daarmee zetten de broers Ten Hove","",[26,37,49,59,71,75,87,100,112],{"id":27,"title":28,"pubDate":29,"logoUrl":8,"thirdParty":10,"imageUrls":30,"orgId":18,"branches":34,"description":36},"1fde2857-7a78-4d7a-a569-3cf97ce55f7e","Team X²O Badkamers presenteert ploeg en nieuwe naam voor seizoen 2026-2027","2026-09-24T11:31:36.928+02:00",[31,32,33,31,32,33],"https:\u002F\u002Flh3.googleusercontent.com\u002FZBcKzRxF3vLOh2yEpd9b1DjlBBAiGsQDMyPbUd0Rc6caFod8HNUTbmZhHBi8JBZWGt_jDJFvXXxqBIeGJjSOyME58N3y6dnsPw","https:\u002F\u002Flh3.googleusercontent.com\u002FXSmLCrcNOKdfWQ96poGuraKZa-BstE49qRXbg9gF-wef4bVPoOybQ7DuNQnF9mTZLbzqbLs5My3A-1CiTOrwQFcYZr6Og6EDnA","https:\u002F\u002Flh3.googleusercontent.com\u002F65mCYXgIsWxm_Ythr3BsVqZcUNX11Z-mM4yRBSkxTLkPWlo1yWsqeFzWpizHsumvGdfz9ojuvDMkCZQNdGOHbhmBps6m4Do9bQ",[35],{"id":21,"title":22},"Team X²O Badkamers heeft in Amsterdam de ploeg voor het seizoen 2026-2027 gepresenteerd. De schaatsploeg van de gebroeders Ten Hove rijdt dit seizoen voor het e",{"id":38,"title":39,"pubDate":40,"logoUrl":8,"thirdParty":10,"imageUrls":41,"orgId":18,"branches":44,"description":48},"92e170c1-514a-4e29-869c-0017379d57b3","X²O Badkamers wint opnieuw Beste Winkelketen én Beste Webshop van Nederland","2026-09-04T13:09:01.852+02:00",[42,43,42,43],"https:\u002F\u002Flh3.googleusercontent.com\u002Fs59b5c6QDGKQBoBgnITmXQUGqINRM5VBerMb33si8YxvIGlzEIFq5MPWu7gYbVdZcfXJ1kHcAlfZQaKoH_0OOTe_szUO33oxQEQ","https:\u002F\u002Flh3.googleusercontent.com\u002F2JcQjplN-1Ny_dtlEdQJAVE--kkDPjql5RsGJzEqdjIXgX_So7pnHvKhs9OCPYHXJnRB66nDWFJFKRbfAD2x0U_uMMsqVinl4Q",[45],{"id":46,"title":47},"44100","Winkels en consumentenmarkt","Amsterdam, 4 september 2026 – X²O Badkamers valt opnieuw dubbel in de prijzen. De badkamerspecialist is uitgeroepen tot ABN AMRO Beste Winkelketen van Nederland",{"id":50,"title":51,"pubDate":52,"logoUrl":8,"thirdParty":10,"imageUrls":53,"orgId":18,"branches":56,"description":58},"c0fdb0a1-f3b2-49b8-bdbf-e6a0b84e1293","X²O Badkamers en Funda verlengen succesvolle samenwerking","2026-07-29T10:00:00.028+02:00",[54,55,54,55],"https:\u002F\u002Flh3.googleusercontent.com\u002FO3P9JGPHZwHGa157xDxXwOR-tw1tfzXL4ujALO7KDIREHAoKiDtmrGfTq8BfIEupQW80I2WBORodH91sYglzOPrqNbNeFohkNQ","https:\u002F\u002Flh3.googleusercontent.com\u002FtLXMYFdGsNKfTBEu9YbBT8tdC1IAvL1ohp9SFdC8h9wpLjl8YBYHDeJV_FM_jPI0RJwOGIl40DwQBgiMq2zBGjdY1DHWXOnF1w",[57],{"id":46,"title":47},"Vierde jaar in met focus op inspiratie en vertrouwen X²O Badkamers en Funda verlengen hun samenwerking en gaan daarmee het vierde jaar van hun partnership in. S",{"id":60,"title":61,"pubDate":62,"logoUrl":8,"thirdParty":10,"imageUrls":63,"orgId":18,"branches":68,"description":70},"143bbb85-e499-474b-a2b6-c8ef6f59bb42","X²O Badkamers versterkt Europees showroomnetwerk met nieuwe vestiging in Wilrijk","2026-06-28T08:58:00.035+02:00",[64,65,66,67,64,65,66,67],"https:\u002F\u002Flh3.googleusercontent.com\u002FY363TvWHDOrcW_JnmInPlWNJ2TNM8hArOHRBEXs_l5x18WJWjb7HDhyxfoUewKgeuTBdpeVFrKCa1wiNdV1RiTmiRwfTbJefXQo","https:\u002F\u002Flh3.googleusercontent.com\u002F2jAqfbVb6aToHxZoe9DbMtl8WMZYmXlNCtc5UoVwdzCklyK0zEf6J17U-iwYAXAfpGSmCo1Ly_yswpFSW9qlntenh92clESgx5k","https:\u002F\u002Flh3.googleusercontent.com\u002FfgLEoeNgoj1PcOgA-4JIq8Wfyd09e8YvbpeLR0METl0NrDZ1MmV09SF59aSEflvJd_CmY_0lW7LA8P4AzczZbVJFUKVwUTn8","https:\u002F\u002Flh3.googleusercontent.com\u002FfoG5uyEjutshdPUfM3FFpNbNOG4KqgUjRxjVnSYOjcI1_IBn9Ewr-4SCldplyGSr9ozGGvfuSs-cu22SsHahegH1VYdGKmjQ0g",[69],{"id":46,"title":47},"Wilrijk, donderdag 25 juni – X²O Badkamers zet zijn Europese groei verder met de opening van een nieuwe showroom in Wilrijk. Met deze opening versterkt de badka",{"id":4,"title":6,"pubDate":7,"logoUrl":8,"thirdParty":10,"imageUrls":72,"orgId":18,"branches":73,"description":23},[14,15],[74],{"id":21,"title":22},{"id":76,"title":77,"pubDate":78,"logoUrl":8,"thirdParty":10,"imageUrls":79,"orgId":18,"branches":82,"description":86},"28ffe3f3-4da9-40b8-bfe8-bd6019342943","X2O badkamers primeur op Beurs Eigen Huis: direct warm water zonder verspilling","2026-03-05T08:32:00.061+01:00",[80,81],"https:\u002F\u002Flh3.googleusercontent.com\u002Fjm5knaqFI3bNtadcsquQ-acrhSOozYNeWDQlnuyTvnIaRd5ehJUNkRUQnrbbLHwQImw6C1WSc0g9zUth7EHWLGUgu-jsAkwm","https:\u002F\u002Flh3.googleusercontent.com\u002FCV1AQaLnfZ52ovwN4zmi6vSPMGTyF84zq2SxoJ54hgsMPci_erLQwUd70Rwt5ZXkJ34eZQKon-aO_hGc0iaHVVp_EWmXJReP1g",[83],{"id":84,"title":85},"23100","Klimaat, milieu en duurzaamheid","Wachten op warm water onder de douche is voor veel huishoudens dagelijkse routine. Gemiddeld laten we tot één minuut water stromen voordat het de juiste tempera",{"id":88,"title":89,"pubDate":90,"logoUrl":8,"thirdParty":10,"imageUrls":91,"orgId":18,"branches":95,"description":99},"48f68e31-c7cf-46e0-beae-d8b4a72688aa","Zes trends die de badkamer in 2026 vormgeven, volgens X²O Badkamers Barendrecht ","2026-01-14T15:55:29.174+01:00",[92,93,94],"https:\u002F\u002Flh3.googleusercontent.com\u002Fd0EGUTAkGKPFbbQ5NwlI6qf0VpOIp6_ypQE4oWUzvMJ3wKYveqrrWhLTRrTI3ADPxOGd4kEfuYvWLHvAFEV1kjUR4AFYgWNwRQ","https:\u002F\u002Flh3.googleusercontent.com\u002Fbpfw2NGh8tzw6zFpUcaUvRi6RKLhy4W6XiAMZn6OOfthOqyrwoJ6NHQX2XrgffLuvEvCq29d_NozHNkh7SZwr3TMeDmq-TszUL4","https:\u002F\u002Flh3.googleusercontent.com\u002FWWWp_wy9zAHFigd_M_GLhlsCEXoH85LgyvxjuvSnJnwUOAxbtccCy3dFCeh72xBb4F-7-UUS-y2NX4mdH4Or-0EDmFR1ymFzZw",[96],{"id":97,"title":98},"31100","Wonen","Barendrecht – 14\u002F1\u002F2025 De badkamer is in 2026 meer dan ooit een plek om tot rust te komen, op te laden en jezelf te omringen met stijl én comfort. Op de Woonbo",{"id":101,"title":102,"pubDate":103,"logoUrl":8,"thirdParty":10,"imageUrls":104,"orgId":18,"branches":109,"description":111},"f02d9e60-422c-4513-ae10-e92370bc3f4a","Zes trends die de badkamer in 2026 vormgeven, volgens X²O Badkamers","2025-12-22T10:13:45.386+01:00",[105,106,107,108],"https:\u002F\u002Flh3.googleusercontent.com\u002FlidgXpdZmQzUGahMHmw4CbPCvHzsFn1GleqWA8FNRI4eo4in8zZAuMWp5ecsxp9gWLON0uHPxioi03QXcjTp1BYaWRQLx4OpNQ","https:\u002F\u002Flh3.googleusercontent.com\u002FHt3CAOjPduQc_dISiI1hAPfrnmaArjOjr_9nwSb9lTN2oNIs9xhNo4ZV5sAqNghNH2BppsP9W1yvg4dFsDwaFYlx8nIMeR-924o","https:\u002F\u002Flh3.googleusercontent.com\u002FHWbMqT_Rft-wRNCrxsr747uSJ8lZpyhhq_KArpblFb4NpIZck-YD1ohOrSuLCTIDh6kom95mYkjy3fQt13IGYvsoC3nPxQl_HuA","https:\u002F\u002Flh3.googleusercontent.com\u002F4kkJoO4s6AXkxSr205FANEwxsYZCeNVWxT2GfSNtfz5YX3BE3JTSCrkWEV0DxdqITso6OLklnd0yIl05mM0U2LovVWobmwxy",[110],{"id":97,"title":98},"De badkamer wordt in 2026 steeds meer dé plek om te ontspannen, genieten en jezelf te omringen met stijl én comfort. X²O Badkamers presenteert zes opvallende tr",{"id":113,"title":114,"pubDate":115,"logoUrl":8,"thirdParty":10,"imageUrls":116,"orgId":18,"branches":118,"description":120},"df9176df-5b51-455c-8464-3965fca28d14","X²O Badkamers zet klantbeleving centraal in nieuwe merkcampagne ‘Dubbel zo blij mee’","2025-12-02T13:09:30.837+01:00",[117],"https:\u002F\u002Flh3.googleusercontent.com\u002FW6ILEGPmyLTQSBAJ1BpC9Od8_tg0n4q_BPxbjNMZqcxE4q7WDAtptLUSeko0S6Zos2Zav3zE083KzSRb0zVilG3YXvns301cbw",[119],{"id":97,"title":98},"Met de nieuwe campagne ‘Dubbel zo blij mee’ van X²O Badkamers zet het merk de stap van functionele communicatie naar een verhaal waarin klantbeleving centraal s"]