[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-b4feb65c-df32-4800-aec0-d349dc7ad761--":3,"related-articles-undefined-undefined-f53de952-b82f-4a2a-bf42-429d5f0eb329-true":58},{"id":4,"type":5,"title":6,"pubDate":7,"logoUrl":8,"organisationTitle":9,"thirdParty":10,"body":11,"imageUrls":12,"city":15,"website":16,"orgId":17,"branches":18,"description":57},"b4feb65c-df32-4800-aec0-d349dc7ad761","PRESSRELEASE","Het eerste handboek voor eenzaamheid en ouderencommunicatie ‘Ik ben niet eenzaam’","2022-01-17T10:36:01.770+01:00","https:\u002F\u002Fwww.persberichten.nl\u002Ffile\u002Flogos\u002Ff53de952-b82f-4a2a-bf42-429d5f0eb329\u002F8f236fc1-11cf-4c6e-9792-f160134b868d.jpg","PR Matters",false,"\u003Cp>\u003Cstrong>Praktische gids geeft eenzaamheid bij ouderen een gezicht en helpt professionals bij het ontwikkelen van succesvolle campagnes\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>\u003Cstrong>AMSTERDAM – Jaarlijks worden er honderden projecten en campagnes bedacht om eenzame ouderen te bereiken. Vaak treffen deze nauwelijks doel omdat ze, onbedoeld, over de hoofden van de mensen gaan.  Communicatiestrateeg Alet Klarenbeek biedt met haar boek ‘Ik ben niet eenzaam’ een praktische gids voor professionals die effectiever willen communiceren en hun doelgroep daadwerkelijk willen bereiken en betrekken. \u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>\u003Cstrong>\u003Cimg alt=\"\" width=\"500\" height=\"333\" src=\"https:\u002F\u002Fstorage.googleapis.com\u002Faps-attachments\u002Fpressrelease\u002Ff53de952-b82f-4a2a-bf42-429d5f0eb329\u002Fb4feb65c-df32-4800-aec0-d349dc7ad761\u002FCoverIkbennieteenzaammedium.jpg\" \u002F>\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>‘Ik ben niet eenzaam’ geeft uiteenlopende en herkenbare voorbeelden, inspirerende cases en onverwachte dwarsverbanden die ouderen én hun gevoelens een gezicht geven. Het boek maakt duidelijk dat het niet om het thema eenzaamheid gaat, maar om eenzame mensen.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Eenzaamheid is een lastig onderwerp\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>In het boek worden de vele facetten van eenzaamheid belicht. Eenzaamheid is niet van iemands gezicht af te lezen, het kent meerdere gedaantes en is vaak bedekt met een laag schaamte. Dat maakt het ook moeilijk om deze doelgroep te bereiken. Daarom geeft de auteur ook praktische tips voor het uitwerken van een succesvolle campagne: hoe schrijf je sterke teksten, waar moet de vormgeving aan voldoen en wat zijn goede communicatiemiddelen?\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Diversiteit en inclusie \u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>In ‘Ik ben niet eenzaam’ is ook uitgebreid aandacht voor migrantenouderen en lhbtiqa+-ouderen. Deze kwetsbare groepen kunnen ieder een heel specifieke soort eenzaamheid ervaren. De auteur schetst de achtergronden, geeft inzichten en concrete tips om deze ouderen te bereiken.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Over de Auteur \u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Alet Klarenbeek is communicatiestrateeg, programmamaker en specialist op het gebied van ouderencommunicatie. Ze werkt voor de overheid, cultuursector en maatschappelijke organisaties. Als oprichter van ouderenplatform UP! staat ze dagelijks in contact met ouderen. De afgelopen jaren is ze actief binnen het actieprogramma \u003Cem>Eén tegen eenzaamheid\u003C\u002Fem>, onder andere als samensteller van de landelijke HOE DAN?-werkconferenties van het ministerie van VWS. Alet biedt met dit boek een heldere handleiding om ouderen te bereiken en projecten (nog) succesvoller te maken, zodat alle inspanning en uitgaven niet voor niets zijn geweest.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>‘Ik ben niet eenzaam’ kost € 34,95 incl. verzendkosten en is te bestellen op \u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Faletklarenbeek.nl\u002F\">\u003Cstrong>AletKlarenbeek.nl.\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp>\u003Cstrong>ISBN: 97 99 46 44 30 69 1\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Bindwijze: paperback\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Aantal pagina’s: 240\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>\u003Cimg alt=\"\" width=\"500\" height=\"750\" src=\"https:\u002F\u002Fstorage.googleapis.com\u002Faps-attachments\u002Fpressrelease\u002Ff53de952-b82f-4a2a-bf42-429d5f0eb329\u002Fb4feb65c-df32-4800-aec0-d349dc7ad761\u002FAletKlarenbeek.jpg\" 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