[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-ba684898-8f1f-48ee-8cfb-4393800208a8--":3,"related-articles-undefined-undefined-a4097c74-f884-475b-a79e-f6611e204f79-true":20},{"id":4,"type":5,"title":6,"pubDate":7,"logoUrl":8,"anpFeedCategory":9,"organisationTitle":10,"thirdParty":11,"body":12,"note":13,"imageUrls":14,"city":16,"website":17,"orgId":18,"description":19},"ba684898-8f1f-48ee-8cfb-4393800208a8","PRESSRELEASE","HEMA bereikt mijlpaal van 2 miljoen klantenpassen","2017-06-01T12:42:00.646+02:00","","Binnenland","HEMA",false,"\u003Cp>\u003Cstrong>Mijlpaal 2 miljoen bereikt: loyaliteitsprogramma zorgt voor boost online klanten\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Amsterdam, 1 juni 2017 – Een kleine vijf maanden na de lancering van het loyaliteitsprogramma van HEMA hebben al meer dan 2 miljoen Nederlanders een ‘meer HEMA’ klantenpas aangeschaft of gedownload. Ook zijn er inmiddels al meer dan 700.000 vouchers ingewisseld en 70.000 tompoucen door jarigen opgehaald. Het loyaliteitsprogramma zorgt niet alleen voor loyalere klanten maar ook voor meer online klanten. Inmiddels zijn er 50.000 ‘meer’ HEMA klanten die voor het eerst online iets kochten bij HEMA.\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Adriana Hoppenbrouwer, Director Customer and Digital: “Ik ben erg trots op het succes dat we in deze eerste maanden al neer hebben kunnen zetten. Ons loyaliteitsprogramma Meer HEMA is daarmee een logisch verlengstuk van ons merk geworden: het is net als HEMA makkelijk bereikbaar voor iedereen, eenvoudig qua opzet en het tovert een glimlach op je gezicht. En het is bovendien de verbinding tussen onze online en offline winkels. Ik kan niet wachten totdat we het programma in de rest van de Europese HEMA landen gaan uitrollen.”\u003C\u002Fp>\n\u003Cp>\u003Cstrong>De gouden tompouce          \u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Iedere Meer HEMA gebruiker krijgt een tompouce op zijn verjaardag. Dit blijkt een gouden greep: naast de tompouce neemt de klant vaak ook nog de rest van zijn verjaardagsartikelen mee. Zo koopt 60% ook meteen zijn taart en shopt zo ook meteen nog wat andere typische HEMA producten.\u003C\u002Fp>\n\u003Cp>Van de 2 miljoen ‘meer HEMA’ klanten heeft ongeveer één derde gekozen voor de app, terwijl twee derde nog altijd gaat voor de plastic pas. De digitale pas wordt door alle leeftijden gebruikt, maar zoals verwacht is die onder de leeftijdsgroep jonger 40 jaar het grootst (72%). Echter ook onder de klanten ouder dan 50 jaar gebruikt 28% een digitale pas.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Over meer HEMA\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>HEMA lanceerde op 9 januari een loyaliteitsprogramma voor haar klanten onder de naam ‘meer HEMA’. HEMA wil niet alleen trouwe klanten belonen met extra korting, maar ook klanten op basis van hun aankopen beter informeren over relevante producten en aanbiedingen. Klanten die meedoen met ‘meer HEMA’ krijgen voor iedere euro die ze besteden bij HEMA een punt (zowel in de winkel als online). En die punten kunnen worden ingewisseld voor digitale vouchers die korting geven op verschillende producten. Hierdoor kunnen klanten zelf kiezen op welke producten ze korting krijgen. Iedere maand wordt het aanbod van vouchers vernieuwd.\u003C\u002Fp>\n\u003Cp>\u003Cstrong> EINDE \u003C\u002Fstrong>\u003C\u002Fp>","Over HEMA\r\n\r\nSinds 1926 maakt HEMA het dagelijkse leven van haar klanten makkelijker en leuker. Met producten die opvallen door een goede kwaliteit, een goed ontwerp en een scherpe prijs. Er zijn ruim 700 HEMA winkels in 7 landen met circa 18.000 medewerkers in de winkels, de bakkerijen, het distributiecentrum en het support office die samen zorg dragen voor de verkoop van circa 32.000 producten en diensten. 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