[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-d0978a10-c300-4b09-81f2-1bf218dfcadf--":3,"related-articles-undefined-undefined-9e04f1d6-c1f3-45ee-aed8-59aa3971c48a-true":555},{"id":4,"type":5,"title":6,"pubDate":7,"logoUrl":8,"organisationTitle":9,"thirdParty":10,"body":11,"imageUrls":12,"city":15,"website":16,"orgId":17,"branches":18,"description":554},"d0978a10-c300-4b09-81f2-1bf218dfcadf","PRESSRELEASE","NL interesse voor Smart Home neemt af, ondanks stijgende bekendheid","2018-08-29T12:11:15.476+02:00","https:\u002F\u002Fwww.persberichten.nl\u002Ffile\u002Flogos\u002F9e04f1d6-c1f3-45ee-aed8-59aa3971c48a\u002F98fa8c96-eb12-491e-bb99-db80b3968750.jpg","GfK",false,"\u003Cp>Amstelveen, 29 augustus 2018 – Van de Nederlandse consumenten heeft iets minder dan twee derde (60%) interesse in Smart Home als concept, een toename ten opzichte van 2017 (51%). Ondanks de  stijgende bekendheid is de interesse van consumenten voor Smart Home afgenomen in vergelijking met vorig jaar – een trend die eveneens waarneembaar is in andere markten, zoals het Verenigd Koninkrijk.\u003C\u002Fp>\n\u003Cp>De meest recente gegevens van GfK laten zien dat 49% van de Nederlanders aangeeft geïnteresseerd of zeer geïnteresseerd te zijn in Smart Home, een afname ten opzichte van vorig jaar (59%). Verder blijft 30% neutraal – wat mogelijkheden biedt voor  fabrikanten om deze groep te overtuigen – en 21% beweert geen interesse te hebben (17% in 2017).\u003C\u002Fp>\n\u003Cp>De categorieën waarvoor consumenten de meeste interesse hebben zijn slimme producten als verlichting, energie en beveiliging.\u003C\u002Fp>\n\u003Cp>Voordelen en barrières om Smart Home-oplossingen aan te schaffen\u003C\u002Fp>\n\u003Cp>De door Nederlandse consumenten meest genoemde voordelen van Smart Home-oplossingen blijven gemak (41%) en de mogelijkheid om energie te besparen, dit ligt echter wel 6% en 5% lager dan vorig jaar.\u003C\u002Fp>\n\u003Cp>Daarnaast zijn voordelen zoals je apparaten overal kunnen bedienen (ook buitenshuis) (9% afname ten opzichte van vorig jaar) en een verhoogd gevoel van veiligheid (2% hoger dan vorig jaar) belangrijk.\u003C\u002Fp>\n\u003Cp>De kosten blijven de belangrijkste barrière om Smart Home-oplossingen aan te schaffen( 41%) Hoewel dit significant lager is dan vorig jaar, met 51%.\u003C\u002Fp>\n\u003Cp>Overige barrières die zijn toegenomen betreffen zorgen over het hacken van apparaten en privacy – beide worden genoemd door meer dan een derde van de consumenten.\u003C\u002Fp>\n\u003Cp>20% van de consumenten geeft aan twijfels te hebben of Smart Home-oplossingen wel toegevoegde waarde biedt. Vorig jaar betrof dit nog18%\u003C\u002Fp>\n\u003Cp>Barbara Schouten, technologie-expert bij GfK, zegt: “Om de dalende interesse tegen te gaan, zullen fabrikanten en retailers in hun marketing met een duidelijke boodschap moeten komen. Nederlandse consumenten zullen gerustgesteld moeten worden over zorgen omtrent privacy en hacking. Daarnaastzullen ze overtuigd moeten worden van de toegevoegde waarde die SmartHome producten hen kunnen  bieden.\u003C\u002Fp>\n\u003Cp>“Met behulp van ons onderzoek hebben wij een onderscheid gemaakt tussen vier verschillende persona’s, elk met hun belangrijkste motivaties en barrières: dit zijn de early adopters, de gemakszoekers, de bespaarders, en de veiligheidszoekers. Onze verdiepende analyses van deze persona’s zorgt ervoor dat fabrikanten en retailers hun boodschap beter kunnen afstemmen op de wensen van de verschillende typen consumenten met betrekking tot Smart Home.”\u003C\u002Fp>\n\u003Cp>Voor meer informatie over de GfK Smart Home Monitor, neem contact op met: Barbara.Schouten@gfk.com\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Over de GfK Smart Home Monitor (onderzoeksverantwoording)\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>De Smart Home Monitor is voor de vierde keer op rij uitgevoerd door GfK, dit jaar voor het eerst in samenwerking met de Smart Home Society, een initiatief van brancheorganisatie Uneto VNI, Guilty People, GfK en BSH. Inmiddels hebben de volgende Founding Partners; Somfy, Netatmo, PostNL, D-Link en 50five als Business Partner zich aangemeld. In het onderzoek komen de volgende thema’s aan bod; merkvoorkeur, abonnementsvormen, aankoopredenen, barrières, virtuele assistenten, hubs, installatie en toekomstverwachtingen.\u003C\u002Fp>\n\u003Cp>Er is een Nederlands representatieve steekproef van 1.001 respondenten ondervraagd in de leeftijdscategorie van 18+ (internetpopulatie). Het onderzoek is uitgevoerd in juli 2018 onder consumenten die verantwoordelijk zijn voor grotere aankopen in het huishouden en op zijn minst qua naam bekend zijn met de term Smart Home. Tevens heeft GfK dit jaar een verdieping gemaakt hoe verschillende doelgroepen het beste (in uitingen) bereikt kunnen worden (persona’s). Tot slot zijn er aanvullende vragen gesteld aan de Leading Edge Consumers (LEC’s); de doelgroep die voorspellend is voor toekomstige ontwikkelingen.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Over GfK\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>GfK verbindt gegevens en wetenschap. Innovatieve onderzoeksoplossingen bieden antwoorden op belangrijke zakelijke vragen rond consumenten, markten, merken en media - nu en in de toekomst. 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Met een omzetgroei van 3,6% binnen Tech & Durables producten (consumentenelektronica) vergeleken",{"id":571,"title":572,"pubDate":573,"logoUrl":560,"thirdParty":10,"imageUrls":574,"orgId":17,"branches":576,"description":579},"17c62c6c-a929-4cae-9c5f-3e304dd07755","AI vestigt zich in digitale medialandschap, vertrouwen in X gedaald","2024-09-11T11:03:57.236+02:00",[575],"https:\u002F\u002Flh3.googleusercontent.com\u002Fsc4eqf_1-JPrJkpbeSzhD3SXiYoLWGDVZR80fkveei0C-oTTVOmL_zCQ928bnSnSgBcJ1qvj_G0sl1npUDhuXcEe9Lc3fW92Ig",[577],{"id":26,"title":578},"IT, tech en social media","De verdere digitalisering van het medialandschap voorziet in de behoefte van de consument om zelf te kunnen kiezen wat er wanneer wordt geconsumeerd. We zien vo",{"id":581,"title":582,"pubDate":583,"logoUrl":560,"thirdParty":10,"imageUrls":584,"orgId":17,"branches":586,"description":588},"54631266-85a8-4601-87ab-eec71188548f","NIQ Retail Spend Barometer: EK voetbal beïnvloedde zowel de FMCG- als de T&D-markt in Q2","2024-09-05T11:30:15.257+02:00",[585],"https:\u002F\u002Flh3.googleusercontent.com\u002FMY-UyvrU0Cy3O20o4s-xD-Q60upJlwQ-P7S28nUGk6KVII4pwIDK9f0RjQhIAD-B-J2YH01hJZRt9v_aAcOJg8wkT53U2zXQ",[587],{"id":567,"title":568},"Het Europees kampioenschap voetbal heeft zowel de Fast Moving Consumer Goods (FMCG) als de Tech and Durables (T&D) markt in Nederland beïnvloed. Vooral grotere ",{"id":590,"title":591,"pubDate":592,"logoUrl":593,"thirdParty":10,"imageUrls":594,"orgId":17,"branches":596,"description":598},"e546a9fb-e6f9-4970-88d8-4505a14db8f7","Nederlanders betalen gemiddeld 22% meer voor e-bike dan gepland","2024-08-01T14:59:26.856+02:00","https:\u002F\u002Fwww.persberichten.nl\u002Ffile\u002Flogos\u002F9e04f1d6-c1f3-45ee-aed8-59aa3971c48a\u002Fcdc958fd-8696-405d-bb9d-03cb3f300635.jpg",[595],"https:\u002F\u002Flh3.googleusercontent.com\u002F3hQ1wW-OVWMAWsj2dFxpgQfvru-lz-sNWnESu4A9NScfmzwRm_Mfrb6CFBePeGpEONj8KdDsDbo5z9hTcSjKxNQbooSOO_LiqA",[597],{"id":567,"title":568},"Ook in België en Denemarken zien we een vergelijkbaar beeld. In Duitsland en Zweden zijn de betaalde prijs en het bedrag dat men van plan is uit te geven ongeve",{"id":600,"title":601,"pubDate":602,"logoUrl":593,"thirdParty":10,"imageUrls":603,"orgId":17,"branches":606,"description":609},"dd2e098d-ebf7-4920-bba1-4f14ab23ec4f","Frankrijk grootste favoriet voor EK titel","2024-06-14T11:12:15.732+02:00",[604,605],"https:\u002F\u002Flh3.googleusercontent.com\u002F2J0QORvlqNELgcNeOJDOPdBHyr08qsje5H8qEv4GjjKrCwO1TUArDVYNXVapF6zcbG5N9fpu-rg7DRAUW3hr0TngfYLulNuFcg","https:\u002F\u002Flh3.googleusercontent.com\u002FmFCv-FOQjNIm8sdfdf4SEp43NtBpnFEwMwpl-0NImWIBNBgFwvOeiyt6SM2ttreIa7qUMbbTDZUfrntcKxMSgcTynaJyPiPv",[607],{"id":288,"title":608},"Sport","In aanloop naar het EK Voetbal heeft GfK een peiling gedaan onder 18.742 Nederlanders van 13 jaar en ouder, om na te gaan hoe men denkt dat Oranje zal presteren",{"id":611,"title":612,"pubDate":613,"logoUrl":593,"thirdParty":10,"imageUrls":614,"orgId":17,"branches":617,"description":621},"7262a5ac-b04e-4b3b-bfeb-1dcb5dc42520","Eindelijk zicht op de omvang van podcasts luisteren op Spotify ","2024-06-13T12:33:06.438+02:00",[615,616],"https:\u002F\u002Flh3.googleusercontent.com\u002FPLYYaszG_YckrFj77IEwLMrfocIo-IF6_qbjtqden408ZOk6Yxa8R7H4uIPXHmbnVTLMCSAkcoen9YZpmkcaq-8-QqQEhYWb","https:\u002F\u002Flh3.googleusercontent.com\u002F6wISZfgvpuztaMGTpRc2PSzlyhSXcN-BPLgN1acKR34MERRqoevBdmIzYmy8ipnDZMHTwCdaBdLEc3g5Ej4-j-qkOLo2G5BXEZM",[618],{"id":619,"title":620},"22100","Entertainment","Van alle personen die Spotify bezoeken heeft een-op-de-vijf ook naar podcasts geluisterd, ofwel 1,7 miljoen personen. Meer dan 9 miljoen personen in Nederland h",{"id":623,"title":624,"pubDate":625,"logoUrl":560,"thirdParty":10,"imageUrls":626,"orgId":17,"branches":629,"description":631},"6450b472-65d4-4382-9d82-28cc85d3b196","Consumentenbestedingen in Nederland in Q1 2024 1,1 procent hoger dan in Q1 2023 ","2024-05-23T10:31:20.414+02:00",[627,628],"https:\u002F\u002Flh3.googleusercontent.com\u002FhQ3Mn_-7nv-L26jYcb6dBSFvsxHkvH4AIUfLlnua-y0ivhdUZXRirVRVaytU4O-6gjIbfVo96sblGRsNWGp4J2fkjLvYkWpF","https:\u002F\u002Flh3.googleusercontent.com\u002FkwF2U1Pq-AoqFHHjneaVjS3FdtAvd8ItC6r5J90Zq25TyaZIkvnHji0JygUpB3ghRUFjBz0jI8lOed-Z9liMZPxw0s5NZ28EcQ",[630],{"id":217,"title":305},"De prijzen in de Tech & Durables sector (T&D) stabiliseren zich, met een hoge bereidheid om geld uit te geven voor zeer belangrijke premiumproducten. Consumente",{"id":633,"title":634,"pubDate":635,"logoUrl":560,"thirdParty":10,"imageUrls":636,"orgId":17,"branches":639,"description":641},"a28a575e-b021-4df1-9639-ae4da030ea73","NIQ Retail Spend Barometer: Consumentenbestedingen in Nederland stijgen met 6 procent ","2024-03-14T10:15:44.596+01:00",[637,638],"https:\u002F\u002Flh3.googleusercontent.com\u002Fnuq0fAxMXpDMRqyK3yTPXGlDj2W6m7Pt3kAOFyNS79UIwhCI1cYBk9LkWTSSsJvm8Gj6S06BAuslDX7cJA-8Ou1PR32xkRmU","https:\u002F\u002Flh3.googleusercontent.com\u002FrqiYNQDTE7pTPtnnFJBXvosl5Ay6I7JlBwljgxfpQJuqkmbi44a1gNtygsYOKIZQQ21MoUJSp2wg9oLW2ij6zqsgdbpuPopL",[640],{"id":217,"title":305},"NIQ Retail Spend Barometer: Consumentenbestedingen in Nederland stijgen met 6 procent Deze ontwikkeling wordt vooral gedreven door prijsstijgingen, terwijl de t",{"id":643,"title":644,"pubDate":645,"logoUrl":593,"thirdParty":10,"imageUrls":646,"orgId":17,"branches":649,"description":651},"fdc64670-a3aa-45e6-854d-ed6246a3e22a","Jumbo bereikt 9 miljoen Nederlanders via online, radio en\u002Fof magazine","2024-02-29T12:00:00.031+01:00",[647,648],"https:\u002F\u002Flh3.googleusercontent.com\u002F_VPzwft4vEPgyGnISGMbER37VWaNKZEDss5FxAPjRvUvF4d-hBdboXrZ56lDB8mCsM8iWgoKjCr1C2QiwxJLQM70KNd0MDmc","https:\u002F\u002Flh3.googleusercontent.com\u002FUQ-h_M-r1Fy_eEVwNM3VGyk11XbUkmea1GjqdCbDV8y9ZAFSJb9bAIloA04EW5zgOjp_ti0fJzwi2ZecNw4-cXM_dAfjUsvm8ho",[650],{"id":217,"title":305},"Jumbo Radio bereikt per maand 4,5 miljoen personen en gemiddeld 1,7 miljoen per week (jan 2024). De in-de-winkel zender Jumbo Radio heeft in januari in totaal 4",{"id":653,"title":654,"pubDate":655,"logoUrl":593,"thirdParty":10,"imageUrls":656,"orgId":17,"branches":658,"description":662},"4f0236d8-ccad-426f-9389-3821d2ab3599","Private Lease groeit, maar is voor veel consumenten te duur","2024-02-21T12:11:59.391+01:00",[657],"https:\u002F\u002Flh3.googleusercontent.com\u002FjApKmXh2UI5KCkde6rg2M6qzavATS5-wC7jvanj7rN9QQbD_6Zj5xf-6BiSSgPk1CLQ1dL9ssgF1N1sRnfQgrDn6Z8Exdqoq",[659],{"id":660,"title":661},"6c6ce671-585e-493a-ab29-cfa0809c16e1","Auto’s en motoren","Uit recent consumentenonderzoek van GfK blijkt dat 70% van de Nederlanders die de komende jaren een nieuwe auto overwegen, bekend is met het concept Private Lea"]