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Door het invoeren van dit relatief nieuwe marketingmiddel wil de softwarefabrikant gebruikers stimuleren om nieuwe functies te ontdekken.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Mensen houden van spelletjes\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Gamification is het toepassen van technieken en denkwijzen uit games in niet-game omgevingen. Steeds meer bedrijven zetten gamification in als marketingmiddel om op die manier bepaald gedrag te stimuleren.\u003C\u002Fp>\n\u003Cp>Rond de Pasen kunnen gebruikers van InformerOnline op zoek gaan naar een aantal verstopte Paaseieren. Op die manier wordt Gamification ingezet om ondernemers verschillende functionaliteiten op een andere manier te laten ontdekken. Peter Potters, Commercieel Directeur van Informer ligt de keuze voor gamification toe: “We hebben bij Informer het inzicht dat veel gebruikers nog niet op de hoogte van alle functies zijn. We laten hierbij ‘spelenderwijs’ de ondernemers op een heel nieuwe manier kennismaken met nieuwe functies, om ze zo nog sneller te laten boekhouden.”\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Boekhouden kan ook leuk zijn!\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>“Veel ondernemers zien boekhouden nog steeds als een onwenselijk bijproduct van het ondernemerschap. 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