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Door de komst van giganten als Alibaba en Amazon zou er niet genoeg ruimte overblijven voor minder grote webshops om te overleven. www.allekabels.nl, grootste kabelwebshop van Nederland, weerlegt dit. Sinds 2005 timmert deze regionale speler aan de weg en groeit elk jaar. In januari 2019 begroet het bedrijf klant nr. 2 miljoen.\u003C\u002Fem>\u003C\u002Fp>\n\u003Cp>Gevraagd naar de reden waarom zijn bedrijf tegen de stroom in lijkt te groeien, haalt CEO Robert Peters twee redenen aan. “Ten eerste zijn wij geen solist, wij werken ook samen met enkele van die grote spelers. In de huidige platformstructuren op het internet zouden deze reuzen helemaal niet zo groot zijn zonder middelgrote spelers zoals wij. Ten tweede doen wij gewoon waar wij goed in zijn en dat is vooral service en maatwerk leveren aan onze klanten. Dat zie ik een Chinees bedrijf nog niet zo snel doen. 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