[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-dfb6f9d9-8a92-47b9-b083-a7bdb1cba51b--":3,"related-articles-undefined-undefined-0fc1396b-227f-4d87-a1c9-c3ded3216ccf-true":919},{"id":4,"type":5,"title":6,"pubDate":7,"logoUrl":8,"anpFeedCategory":9,"organisationTitle":10,"thirdParty":11,"body":12,"note":13,"city":14,"website":15,"orgId":16,"branches":17,"description":918},"dfb6f9d9-8a92-47b9-b083-a7bdb1cba51b","PRESSRELEASE","Vandaag verschenen: 'Reclame', deel 4 van IE in Bedrijf","2017-04-06T16:02:30.099+02:00","https:\u002F\u002Fwww.persberichten.nl\u002Ffile\u002Flogos\u002F0fc1396b-227f-4d87-a1c9-c3ded3216ccf\u002F605b93a5-0cae-40d2-9d6d-026e37ddd2fa.jpg","Binnenland","IEinbedrijf - Abcor - Legaltree",false,"\u003Cp>\u003Cstrong>\u003Cem>Reclame\u003C\u002Fem>\u003C\u002Fstrong>\u003Cstrong>, deel 4 van \u003Cem>IE in Bedrijf \u003C\u002Fem>is een \u003Cem>must read\u003C\u002Fem> voor ondernemers, bedrijven én de reclame-industrie.\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>\u003Cem>Na drie succesvolle eerdere delen verschijnt vandaag ‘Reclame’, deel 4 in de achtdelige reeks over intellectueel eigendom (‘IE’) uitgegeven door Legaltree Publishers. Geen theoretische beschouwingen, maar net als de eerste delen, een écht praktisch handboek voor iedereen die geen risico’s wil nemen als het gaat om de bescherming en het gebruik van intellectueel kapitaal. \u003C\u002Fem>\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Juridische expertise helder uiteengezet\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Dit nieuwe deel van \u003Cem>IE in Bedrijf\u003C\u002Fem> is het eerste en enige boek over reclame dat zo volledig alle juridische aspecten belicht. Opnieuw geschreven in de inmiddels bekende begrijpelijke taal en vol met aansprekende voorbeelden uit de dagelijkse praktijk. Dat reclame een sterk visueel gericht vakgebied is, vindt z’n weerslag in dit boek. De cases worden ruimschoots door beelden ondersteund. Mede daardoor is dit deel aanmerkelijk dikker geworden. De auteurs, Marjolein Driessen (advocaat\u002Fpartner bij Legaltree en IE-specialist) en Theo-Willem van Leeuwen (merkenjurist en eigenaar van merkenbureau Abcor), zijn er opnieuw in geslaagd juridische expertise te vertalen in direct bruikbare en toepasbare tips voor iedereen die met reclame te maken heeft en die wil weten waar de juridische grenzen liggen. Een hoofdstuk over misleidende reclame in de voedingsindustrie is geschreven door gastauteur Irene Verheijen-Scholten, een expert op dit gebied en eveneens advocaat\u002Fpartner bij Legaltree.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Reclame raakt de identiteit van merken en bedrijven\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Reclame is niet weg te denken uit ons leven. We worden er dag in dag uit en vrijwel overal mee geconfronteerd. Dus ook in de juridische praktijk. Reclame raakt de identiteit van merken en bedrijven. Juist daarom zijn zaken op dit gebied voor betrokkenen vaak zwaarwegend. En ook daarom valt er over reclame meer te schrijven dan er in een boek past. In \u003Cem>IE in Bedrijf – Reclame \u003C\u002Fem>gaan Driessen en Van Leeuwen in op de belangrijkste onderwerpen, zoals vergelijkende en misleidende reclame, de regels die gelden bij online media, gebruik van portretten of \u003Cem>characters\u003C\u002Fem>, inhakers die worden gemaakt bij belangrijke gebeurtenissen en evenementen en \u003Cem>ambush marketing\u003C\u002Fem>. Het boek staat, nog meer dan de eerste drie delen van \u003Cem>IE in Bedrijf\u003C\u002Fem>, boordevol praktijkvoorbeelden, tips en fabels. \u003Cem>IE in Bedrijf – Reclame \u003C\u002Fem>is hierdoor onmisbaar voor zowel ondernemingen die hun intellectueel eigendom willen beschermen, als voor de reclame-industrie zelf.\u003Cbr>\u003Cbr>\u003Cstrong>Wegwijzer in een woud van regelgeving\u003C\u002Fstrong>\u003Cbr>Merkenrecht, modellenrecht, auteursrecht, portretrecht, handelsnaamrecht, octrooirecht. Het intellectuele eigendomsrecht dat een grote rol speelt in reclame, omvat een verzameling wettelijke regelingen waar veel ondernemers niet meer uit komen. Het oerwoud lijkt vaak ondoorgrondelijk. Dit heldere handboek verschaft echter waar mogelijk duidelijkheid. \u003Cem>“Het komt veel voor dat geen juridisch advies wordt ingewonnen of dat advies wordt gegeven door juristen die geen specialist zijn op dit gebied. Dat leidt regelmatig tot verkeerde adviezen en onnodige rechtszaken die veel energie, tijd en geld kosten. Dat willen we met deze serie boeken helpen voorkomen.”\u003C\u002Fem>,\u003Cem> \u003C\u002Fem>aldus de auteurs.\u003C\u002Fp>\n\u003Cp>Het boek is als eBook gratis te downloaden via www.ie-inbedrijf.nl. Een hard copy versie is vanaf ongeveer 15 mei a.s. te bestellen via Bol.com.\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>","Voor meer informatie kunt u terecht bij Marjolein Driessen, partner\u002Fadvocaat bij Legaltree: (+31) 88 040 21 50 of via e-mail m.driessen@legaltree.nl. De serie ‘IE in Bedrijf’ heeft ook een eigen website: www.ie-inbedrijf.nl. Voor meer informatie over Legaltree en\u002Fof Abcor verwijzen wij u graag naar www.legaltree.nl en www.abcor.nl.\r\n\r\nOver Legaltree\r\n\r\nAdvocatenkantoor Legaltree heeft de juridische dienstverlening op innovatieve wijze opnieuw vormgegeven. Legaltree heeft vanaf de oprichting in 2008 een unieke organisatiestructuur en -cultuur, waarin de vrijheid om te excelleren voor de advocaten en persoonlijk contact met de cliënten centraal staan. Legaltree werkt onder het motto 'Quality is personal' en wordt gevormd door ruim 20 partners die – individueel en als team – maatwerk leveren aan nationale en internationale cliënten.\r\n\r\nOver Abcor\r\n\r\nAbcor ontzorgt klanten en biedt praktische, heldere adviezen op het gebied van merkenrecht, zoals het claimen van rechten en het aanpakken van online merkinbreuk via websites en social media. Daarbij worden de grenzen van het IE-recht graag opgezocht. 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