GZIRA, Malta, July 1, 2026 /PRNewswire/ --
Five years of SOFTSWISS iGaming Trends highlight three structural shifts across the industry: increasing driven by local regulation, greater for operators, and a shift from transactional vendor relationships to s built on reliability, expertise, and brand trust.
Responding to these changes, SOFTSWISS has expanded from a software provider into a broader technology and growth partner, bringing together compliance-ready products, deep expertise in regulated markets, resilient infrastructure, and expert-led services to help operators launch, grow, and scale sustainably.
Today, SOFTSWISS holds licences and certifications across more than 25 jurisdictions worldwide, reflecting its extensive expertise in regulated markets.
In Brazil alone, the company works with more than 60 certified brands, building substantial experience in Brazil's regulated iGaming market. SOFTSWISS also contributes to industry dialogue through organisations including Brazil's and , supporting the development of sustainable regulated markets.
Technology remains at the core of the company's strategy. For 17 years, SOFTSWISS has maintained while supporting . To balance operational excellence with innovation, SOFTSWISS established a dedicated Chief Artificial Intelligence Officer (CAIO) role, enabling platform reliability and AI innovation to advance in parallel.
The refreshed identity reflects SOFTSWISS' evolution into a strategic partner for growth in regulated markets.
The new identity will be introduced globally across products, communications, and industry touchpoints throughout 2026.
Further details, including the Brand Book and logo assets, .
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