GŻIRA, Malta, April 7, 2026 /PRNewswire/ --
allows players to wager on the binary outcomes of real-world events, encompassing politics, economics, technology, and culture. The product is available as a , with launch timelines of for current partners and around for new operators.
Annualised trading volume in the United States alone . While platforms like Polymarket and Kalshi have processed billions in trading volume, traditional iGaming operators have largely remained on the sidelines of this market opportunity.
"We are seeing a growing player segment," says "Prediction markets are not just an extension of sportsbooks – they introduce entirely new audiences who have never engaged with traditional betting products. The motivation is different: users are driven by their understanding of global events rather than fandom. Operators that underestimate this shift risk missing not only demand, but a new generation of players entering the market."
Unlike peer-driven prediction market models, which rely on external liquidity and market-based pricing, the SOFTSWISS approach is built on a fixed-odds framework. This gives operators greater control over pricing and margins, while allowing them to manage risk within familiar sportsbook structures.
"For most operators, the real question is not whether prediction markets are interesting, but how to bring them into an existing stack without rebuilding everything around exchange mechanics," explains "A fixed-odds model makes that much more practical. It gives operators a way to test this demand within familiar risk and compliance frameworks, while also opening the door to audiences that do not necessarily begin with traditional sportsbook behaviour."
is a global tech company, supplying award-winning software solutions for iGaming since 2009. Supported by a team of over 2,000 experts, SOFTSWISS serves more than 1,000 global brands.
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