New London team turns pricing strategy into AI-powered systems, delivering working tools in weeks at a fraction of the cost of enterprise software.
LONDON, July 7, 2026 /PRNewswire/ -- Revenue Management Labs, a pricing consultancy that combines deep commercial expertise with AI built directly into every engagement, today announced the launch of a dedicated AI build practice based in its new London office, led by , a seasoned expert in AI-driven analytics and pricing system architecture.
The London team will focus on translating pricing strategy into : purpose-built tools and analytics platforms that make pricing decisions consistent, scalable, and repeatable. Unlike traditional enterprise software that requires multi-year implementations and seven-figure budgets, the firm's AI-accelerated approach delivers working solutions in weeks. By embedding the resulting tools into the company's operating rhythm, the clients see immediate and enduring impact.
— Gustavo Mendonça, Managing Partner
The build practice addresses three interconnected challenges that mid-market and growth businesses face with conventional pricing technology:
Revenue Management Labs was built to close the gap between pricing potential and realized margin, and that focus has never wavered. Founders Avy Punwasee and Michael Stanisz started on the other side of the table, in the commercial and finance roles where pricing decisions get made, defended, and too often left on the table. They founded RML to deliver what clients actually needed: strategies grounded in each client's specific context, with the execution support to bring them to life. Today, RML is a fast-growing boutique consultancy helping businesses grow through in-depth insights, innovative pricing strategies, and practical solutions. With AI built into every engagement and a custom approach that rejects one-size-fits-all thinking, RML partners with growth businesses and private equity firms across industrials, services, and technology. Offices in New York, London, and Toronto.
Media Contact: Peter Sullivan, , Revenue Management Labs, revenueml.com
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