APRIL makes ChatGPT a new distribution channel for insurance

• PR Newswire

PARIS, June 15, 2026 /PRNewswire/ --

This innovation marks a new chapter in insurance distribution. Users can now obtain a personalised insurance quote simply by interacting with ChatGPT, without having to complete complex forms or follow a traditional purchasing journey.

The APRIL Moto application engages users in a conversation, gathers details about their vehicle, personal circumstances, and cover needs, then .

While most conversational experiences today are limited to providing information or indicative estimates, the APRIL Moto application delivers a genuine insurance quote based on real underwriting conditions.

With this launch, APRIL is opening a new distribution channel that complements its broker network, website, comparison platforms and telephone sales operations. In doing so, the Group is responding to evolving consumer behaviour at a time when conversational interfaces are increasingly becoming a natural gateway to services and purchasing decisions.

. Having modernised its technology infrastructure and deployed numerous artificial intelligence use cases to support employees, partners and customers, the Group is now taking a further step by establishing AI as a fully-fledged distribution channel.

As a leading European insurance broker, APRIL continues to pursue its ambition of anticipating market developments and delivering ever simpler, faster and more personalised customer experiences.

CEO of the APRIL group.

APRIL is the leading wholesale insurance broker in France, with a network of 30,000 partner brokers worldwide. APRIL's 3,300 employees are committed to delivering outstanding experiences to their clients and partners -individuals, professionals and businesses -by combining the best of human relationships and technology across individual and professional health and protection, loan insurance, international health insurance, niche P&C and wealth management. APRIL aims to become a digital, omnichannel and agile player, a champion of customer experience and a leader in its markets, while addressing key corporate social responsibility challenges through its Oxygen programme. The APRIL Group operates in 25 countries and recorded revenue of €907m in 2025.

Mélanie Sutter – +33 6 43 54 66 67 – Charlotte Rabilloud – +33 6 62 03 28 34 & Charlotte Raveschot – +33 6 59 15 84 60

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