"I Play PAPmusic Game" is the second musical chapter where the mystery is finally unveiled: PAPgame is a video game. But this is only the beginning…
MILAN, July 16, 2026 /PRNewswire/ --
Watch the official music video and discover the first clues leading up to PAPgame.
After weeks of questions and growing curiosity, director today releases the new single and the official music video "", officially revealing what PAPgame really is: a video game inspired by the animated film .
Born in the universe of the animated film , directed by , PAPworld continues to evolve through a . The , "," generated worldwide and , demonstrating a in the expanding
For more than a month, the public wondered what was: The music video released on , deliberately left the mystery unanswered.
Video games are traditionally introduced through . After the colorful pop aesthetic of "", LeiKiè adopts a completely different visual language. In "", poetic black and white scenes inspired by Pierrot alternate with lively gameplay sequences, where the colorful is gradually revealed. Instead of just promoting the video game, . In doesn't just accompany a story,
With its vibrant sound, upbeat rhythm and instantly memorable chorus, celebrates the joy of playing, smiling and embracing the unexpected, while preserving the ironic and surreal spirit that has become the hallmark of creative universe.
Among iconic monsters, PAPrank, PAPlove, ghosts wearing T-shirts and This emotional transformation also comes to life in the music video, where poetic black-and-white sequences inspired by Pierrot gradually give way to vibrant gameplay scenes, following the emotional journey of the Pierrot character
. Milan's becomes a surreal pop universe populated by many surreal characters already introduced in the animated film. Throughout the video clip, the atmosphere constantly changes as appear, revealing only fragments of a much larger experience. , and instead of encouraging violence, they turn encounters into
Just like in the animated film, continues to explore reality through , creating an interactive experience based on . While this video clip offers the , many of its clues remain purposefully unexplained. As the chapter of the that introduces the , it invites the audience to . Each upcoming will reveal , gradually guiding viewers step step towards the .
Although has finally begun to reveal itself, many questions remain purposefully unanswered:
music videos will continue to reveal new clues, until the official launch of .
is an expanding entertainment universe created by Italian director, songwriter and performer and produced by Born with the animated film , the project combines in an evolving known as . Following the release of the film, original songs, music videos and fashion-inspired merchandise, now continues its expansion through , an upcoming video game that extends the same creative universe into an interactive experience. Each new release adds a new chapter to , progressively connecting through an original narrative approach.
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Watch the official music video and discover the first clues leading up to PAPgame.
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