LONDON, June 25, 2026 /PRNewswire/ -- The International Tennis Federation (ITF), the organisation that has governed tennis on a global basis since 1913, today became , and announced its vision for the long-term sustainable growth of the sport worldwide.
The transformation to World Tennis marks the start of a new era for the organisation, which is committing to unlock a 'world of opportunities' for people of all abilities, ages and backgrounds – both on and off the court – at the heart of its ambition for the future success of one of the world's most popular sports.
, World Tennis pledged to reinvest back into the game at least 85% of all income it generates each year for the next decade – empowering its 214 national tennis associations – and committed to drive collaboration across the sport.
World Tennis has outlined five strategic priorities to achieve its ambition for tennis:
World Tennis today also revealed its goal for the sport to achieve ambitious new levels of global participation, targeting strong growth in the numbers playing tennis worldwide from 106 million players to 140 million by 2035 – an increase of more than 30 percent.
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Today, World Tennis has also launched the first-ever – an open invitation to fans and tennis communities in every country to share their views and ensure their voices are heard as the sport evolves in the years ahead.
Every survey respondent will be entered into a draw to win an all expenses paid trip for two to the 2026 Davis Cup Finals in Bologna, Italy.
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