SHANGHAI, March 26, 2026 /PRNewswire/ -- JOY GROUP has announced its financial results for the 2025 fiscal year, achieving annual retail sales exceeding and total revenue surpassing , representing a . The Group maintained healthy profitability while delivering another year of strong growth.
In 2025, JOY GROUP further expanded its beauty portfolio across multiple categories and price segments. Its portfolio now includes core brands , as well as growth brands and , spanning makeup, haircare and skincare.
Within makeup, remained a key growth driver, with annual global retail sales exceeding , up more than . The brand ranked . It also strengthened its omnichannel presence, operating and reaching over .
also achieved record-high global retail sales in 2025, with revenue increasing by over . The brand's lip products recorded global sales of over , further strengthening JOY GROUP's leadership in makeup.
In hair and scalp care, continued its strong momentum in China, achieving revenue growth of over . JOY also completed the acquisition of , an Italian hair and scalp care brand backed by clinical science since 1963, further strengthening its capabilities in scalp and hair science.
JOY GROUP also acquired , a dermatology-led skincare brand built on , laying the foundation for future growth in skincare.
Building on its strong domestic business, JOY continued to advance its globalization strategy. In 2025, the Group's overseas retail sales exceeded . It further expanded its global presence through both ecommerce and local retail development, including the opening of .
JOY GROUP also continued to invest in R&D, launching more than and adding . With a dual R&D footprint in , the Group further strengthened its innovation capabilities.
"In 2025, JOY delivered another strong year of growth. With a stronger multi-brand portfolio and accelerating globalization, we believe JOY is well positioned for long-term, sustainable growth."
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